#How is Samsung Incorporating AI into Its Workforce?
Samsung Electronics is expanding its use of AI technology by deploying ChatGPT Enterprise and Codex globally. This marked one of the largest implementations of OpenAI’s enterprise AI solutions. The rollout was announced in mid-June 2026 and indicates a significant shift for a company that had previously prohibited generative AI tools just three years prior.
Samsung is integrating ChatGPT Enterprise alongside other AI technologies from Google and Anthropic, creating a versatile AI infrastructure for its international workforce.
#What Led to Samsung's Shift from a Ban to Implementing AI?
In March 2023, Samsung faced a serious issue when engineers unintentionally leaked sensitive information while using ChatGPT. This incident prompted an immediate and comprehensive ban on the use of any generative AI tools across the company. However, by late 2025, Samsung began to revise its stance. Its IT services division, Samsung SDS, formed a reseller partnership with OpenAI to assist with the deployment of ChatGPT Enterprise. This agreement not only covers Samsung's employees but also allows Samsung SDS to serve as the first Korean entity authorized to facilitate ChatGPT deployments for other businesses.
#What Does the AI Deployment Entail for Employees?
The current deployment will include Codex, OpenAI’s powerful coding assistant, which is embedded in the enterprise package. Codex is specifically designed to assist developers in writing, examining, and troubleshooting code. Samsung is focusing on implementing advanced security measures that are inherent to this enterprise-level deployment, enhancing the safety of its AI applications.
Training sessions for employees on using these AI tools are projected to complete by the end of 2026, indicating Samsung’s commitment to integrating these technologies into its daily operations. This transition aims to empower its workforce with innovative tools while addressing prior security concerns efficiently.