How To Buy Stocks

By Kirsteen Mackay


Gain insight on stock investment in our 'How to Buy Stocks' article covering the NYSE, NASDAQ, TSX and OTC stocks helping you get started in creating a diversified portfolio.

Book Titled How To Buy Stock on papers featuring colourful pie charts and bar charts, next to calculator.
Navigating Stock Market Investments

Stock market investing, also known as equity investing, gives ordinary people the chance to participate in the success of publicly listed companies.

When someone buys shares in a company, they own a fraction of it, with the potential for these shares to become more valuable over time if the company does well. This form of investing allows for wealth accumulation through capital gains and, in some cases, dividends.

Company shares are listed on the stock market, which is comprised of multiple exchanges spread around the world. These include the New York Stock Exchange (NYSE) and the NASDAQ, in the United States, the Toronto Stock Exchange (TSX) in Canada and the Frankfurt Stock Exchange (FWB) in Europe, among many more.

Each exchange lists company stocks that vary in size, sector, and performance.

Stocks themselves fall into different categories, including common stocks that confer voting rights and a claim on profits, and preferred stocks that offer a fixed dividend but typically lack voting rights.

Navigating these marketplaces requires a keen understanding of how they work and the distinct characteristics of each stock type.

Understanding the Basics of Stock Buying

The term stock refers to a type of security that signifies ownership in a corporation, while a share is the individual unit of stock. 

An exchange is a regulated marketplace where stocks are bought and sold, such as the NYSE or NASDAQ.

A broker is an individual or firm authorized to buy and sell stocks on behalf of investors.

Stock exchanges play a pivotal role as facilitators of equity trade, providing a structured environment where investors can purchase and sell shares of publicly traded companies. They ensure transparency, maintain fair pricing, and uphold trading rules, creating a reliable platform for market participants.

The general process of buying stocks involves opening a brokerage account, funding it with money, and then selecting and purchasing stocks through the broker's trading platform. Investors decide how many shares to buy at what price, and the broker executes these orders on the appropriate exchange.

This process enables investors to acquire a stake in companies they believe will grow in value over time, potentially securing financial gains.

Choosing the Right Stocks

When choosing which stocks to buy shares in, an investor should look at the company’s financial health, consider industry trends and evaluate the broader economic climate. 

Investors look at industry performance to gauge potential growth sectors, while an examination of a company's balance sheets, revenue streams, and management effectiveness provides insights into its stability and prospects. 

Diversification plays a critical role in this process of finding investment opportunities. It involves spreading investments across various industries and asset classes to mitigate risk. The rationale is that a downturn in one area may be offset by stability or gains in another, thereby reducing the impact of market volatility on the investor's portfolio. A strategic distribution of assets helps the investor build a resilient investment strategy.

How to Buy NASDAQ Stocks

The NASDAQ Exchange, renowned for its high-tech personality, stands as a global electronic marketplace for buying and selling stocks. It specializes in technology and growth-oriented stocks, hosting a multitude of innovative companies in sectors like software, biotechnology, and hardware.

NASDAQ is a preferred platform for many of the world's most dynamic companies that are at the forefront of technological advancements and market trends. For investors looking to invest in NASDAQ-listed companies, our guide How to Buy NASDAQ Stocks may help.

How to Buy NYSE Stocks

Similarly, if you’d like to learn more about investing in the New York Stock Exchange, why not read How to Buy NYSE Stocks.

International Investing: The Frankfurt Stock Exchange

The Frankfurt Stock Exchange, known as one of Europe's largest trading hubs, stands at the forefront of global finance. It's a vital marketplace for international investors seeking to diversify their portfolios with European stocks. The exchange boasts a wide array of listings, from blue-chip companies to burgeoning tech startups.

Investors eager to delve into this market can find detailed strategies and tips in our comprehensive guide, How to Invest on the Frankfurt Stock Exchange, which serves as a valuable tool for those looking to learn about this prominent European exchange.

How to Buy OTC Stocks

Buying Over-the-Counter (OTC) stocks is a process that ventures beyond traditional exchanges, delving into a network where securities trade via a broker-dealer network rather than on a centralized exchange. These stocks, often including penny stocks valued under $5, cater to companies that may not meet the stringent listing requirements of larger exchanges.

Investors looking to explore OTC stocks must perform diligent research due to the less regulated nature of these markets, which can lead to a higher risk of volatility and less public information available.

To start investing in OTC stocks, one should open an account with a brokerage that provides access to OTC markets. From there, it's crucial to conduct a thorough analysis, examining financial statements and evaluating the company's growth potential.

Given the speculative nature of penny stocks, investors should approach with caution and consider the high risk associated with these investments as part of a diversified portfolio strategy.

In the United States, the OTC Markets Group, Inc. engages in the provision of trading, corporate, and market data services. Our in-depth article will tell you How to Buy OTC Stocks in greater detail.

How to Buy TSX Stocks

The Toronto Stock Exchange (TSX), is one of the most vibrant stock exchanges in the world. To learn more about investing in the Canadian market, investors should read our guide How to Buy TSX Stocks.

How to Buy NEO Stocks

NEO is a smaller Canadian stock exchange. It was set up with the aim of streamlining the process companies go through to access the capital markets and for investors aiming to find new growth opportunities. It uses tech to improve transaction speeds while championing fairness and transparency in trading.

For investors interested in engaging with this innovative marketplace, our guide How to Buy NEO Stocks serves as a valuable resource. It provides a comprehensive look at the ins and outs of investing through NEO.

Equity Investing Essentials: Steps to Stock Market Success

Buying stocks allows investors to tap into the wealth potential of public companies. It requires understanding the stock market landscape, from the types of stocks available to the nuances of various exchanges like the NYSE, NASDAQ, TSX, and NEO.

Investors must open a brokerage account, fund it, and execute trades with due diligence, focusing on financial health, industry trends, and economic indicators to select the right stocks. 

Diversification is key to managing risk and building a robust investment strategy. Investing is a great way to take control of your finances and future-proof your wealth. By engaging with the stock market through informed strategies, you can pave the way for financial growth and a diverse investment portfolio.

Relevant ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Some popular ETFs include the following:

  • Large-Caps: Vanguard Mega Cap ETF (MGC)

  • Mid-Caps: Vanguard Mid-Cap ETF (VO)

  • Small-Caps: Vanguard Small-Cap ETF (VB)

  • Growth: iShares Core S&P U.S. Growth ETF (IUSG)

  • Value: iShares Core S&P US Value ETF (IUSV)

  • Emerging Markets: Vanguard FTSE Emerging Markets ETF (VWO)

  • Developed Markets: Vanguard FTSE Developed Markets ETF (VEA)

  • Agg Bonds: iShares Core U.S. Aggregate Bond ETF (AGG) - This ETF provides broad exposure to U.S. investment-grade bonds.

  • TIPS: iShares TIPS Bond ETF (TIP) - This ETF offers exposure to U.S. Treasury Inflation-Protected Securities (TIPS). TIPS are government bonds specifically designed to help protect against inflation.

  • REITs: Vanguard Real Estate ETF (VNQ)

  • Commodities: iShares S&P GSCI Commodity Indexed Trust (GSG)

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Author: Kirsteen Mackay

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

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