Since its entry to AIM last August at 6p a share, video game advertising business Bidstack (LSE:BIDS) has more than tripled in value to its current 19.4p thanks to steady news flow. Initially, the £38.8m firm was propelled by the keen retail interest in its unique model – which sees it insert adverts naturally into games – and a string of high-profile deals with the likes of Codemasters and Avocet Systems.
However, recent months have seen the business complement its established offering with an increasing focus on the growing video game streaming market. Notably, its efforts to build a first-mover advantage in this fledgeling sector have included several high-profile appointments boasting senior experience at companies like Spotify, Sega, and Disney. With Google and Microsoft already staking their claim in the streaming space, Bidstack’s CEO James Draper tells us why the sector could be a real game-changer for the company’s product.