Bitcoin Hits Two-Year High as Institutional Demand Surges

By Patricia Miller


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Bitcoin hits two-year high, driven by institutional demand and ETF approval, offering retail investors profit potential and market diversification.

Sunrise behind gold bitcoin standing on financial graphs for cryptocurrency prices.
Crypto Rally: Bitcoin and Ether Soar to New Heights

What You Need To Know

Bitcoin has reached a two-year high, driven by increased demand from institutional investors and the approval of bitcoin-owning exchange-traded funds (ETFs) in the United States. The cryptocurrency has surged over 10% in just two sessions, boosted by news that MicroStrategy Inc (NASDAQ: MSTR), a crypto investor and software firm, recently purchased 3,000 bitcoins for $155 million.

Trading volumes in bitcoin ETFs also spiked, leading to a rally in crypto-linked companies. Bitcoin reached a peak of $57,036, its highest since 2021, while its rival ether surpassed $3,200, its highest since 2022. The relentless demand from US spot ETFs contributes to the cryptocurrency's current rally.

This surge in Bitcoin's price has increased activity in spot bitcoin ETFs, with record-high trading volumes of $2.4 billion reported on Monday. Grayscale's Bitcoin Trust (GBTC) also experienced minimal outflows, suggesting sustained confidence in the cryptocurrency.

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Why This Is Important for Retail Investors

  1. Opportunity for Profit: The rise in Bitcoin and Ether prices presents a lucrative opportunity for retail investors to potentially generate significant profits. By capitalizing on the upward momentum, they can take advantage of the market trend and potentially earn substantial investment returns.

  2. Increased Market Credibility: The approval of Bitcoin-owning ETFs by regulatory authorities adds a layer of credibility to the cryptocurrency market. This development signifies a growing acceptance and recognition of cryptocurrencies as legitimate investment assets. This can instill confidence in retail investors who may have previously hesitated to enter the crypto space.

  3. Diversification Potential: Bitcoin and Ether offer retail investors an avenue to diversify their investment portfolios. As traditional financial markets can be prone to volatility, holding a portion of their investments in cryptocurrencies can act as a hedge against market fluctuations and provide potential diversification benefits.

  4. Accessibility to Institutional Strategies: Retail investors can now benefit from the strategies and investments of institutional players. With larger investors buying into Bitcoin and driving up its price, retail investors can follow suit and align themselves with the market sentiment. This allows them to leverage the expertise and resources of experienced institutional investors.

  5. Market Awareness and Education: The surge in Bitcoin and Ether prices draws attention to the broader cryptocurrency market. Retail investors can take this opportunity to educate themselves about cryptocurrencies, blockchain technology, and the potential implications for the financial industry. This knowledge can equip them with the tools to make informed investment decisions and stay ahead of evolving market trends.

How Can You Use This Information?

Here are some of the investing ideas that can be explored using this information:

Growth Investing

Retail investors can explore potential growth opportunities by investing in Bitcoin and Ether, considering their recent surge in prices and market momentum.

Growth investing focuses on stocks of companies expected to grow at an above-average rate compared to other stocks in the market; learn more in our article titled 'What is Growth Investing?'.


The approval of Bitcoin-owning ETFs and the rise in cryptocurrency prices provide an avenue for retail investors to diversify their investment portfolios, reducing risk by allocating a portion of their investments to these digital assets.

Diversification spreads investments across various assets to reduce risk and volatility in a portfolio.

Speculative Investing

Given the volatility and rapid price movements in the cryptocurrency market, retail investors with a higher risk appetite can consider speculative investing, aiming to capitalize on short-term price fluctuations for potential gains.

Speculative investing engages in high-risk investments with the potential for substantial rewards, often over a short time frame.

Thematic Investing

Retail investors can explore thematic investing by considering the broader implications of the cryptocurrency market's growth and the increasing institutional interest. They can align their investments with this theme and potentially benefit from the long-term prospects of digital currencies.

Thematic Investing selects assets based on projected trends or themes believed to offer growth opportunities.

Innovation-Focused Investing

Bitcoin and Ether represent innovative technologies and are at the forefront of the digital transformation in finance. Retail investors interested in innovation-focused investments can explore these cryptocurrencies as part of their investment strategy.

Innovation-focused investing seeks out companies that are leaders in technological advancement, offering the potential for significant growth as they develop new products and services.

Read What Others Are Saying

Reuters: Bitcoin breaks $57,000 as big buyers circle

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What you should read next:

Popular ETFs

Some investors prefer to invest in stocks via an exchange-traded fund for ease and reduced risk. Here are some relevant ETFs that offer exposure to Bitcoin and the broader cryptocurrency market:

  1. Grayscale Bitcoin Trust (GBTC): Although not an ETF, GBTC is a popular investment vehicle that offers exposure to Bitcoin's price movements without investors needing to buy and store Bitcoin directly.

  2. ProShares Bitcoin Strategy ETF (BITO): One of the first U.S. ETFs that provides exposure to Bitcoin futures contracts, allowing investors to speculate on the future price of Bitcoin.

  3. Valkyrie Bitcoin Strategy ETF (BTF): Similar to BITO, BTF offers exposure to Bitcoin futures contracts, providing investors an alternative way to invest in Bitcoin's price movements.

  4. VanEck Bitcoin Strategy ETF (XBTF): Another ETF that invests in Bitcoin futures contracts, aiming to provide investors with returns that track the price performance of Bitcoin.

  5. Bitwise 10 Crypto Index Fund (BITW): While not solely focused on Bitcoin, BITW provides exposure to the top 10 cryptocurrencies by market capitalization, offering a diversified way to invest in the crypto market.

  6. Simplify US Equity PLUS GBTC ETF (SPBC): This ETF offers exposure to U.S. equities and allocates a portion of its assets to GBTC, allowing investors to have both stock and Bitcoin exposure within a single investment.

These ETFs and trusts provide various ways for investors to gain exposure to Bitcoin and the cryptocurrency market, from direct Bitcoin-linked investments to futures contracts and diversified crypto portfolios.

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This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

Digitonic Ltd, the owner of, has not been paid for the production of this piece by the company or companies mentioned above.

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