Exceptional sales growth poised to deliver a multiple return for shareholders of The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA)

By James Moore


How many people do you know who have turned $400 into $20 million?

One man who has is legendary trader Richard Dennis.

Dennis made a fortune by simply going with the trend.

Many repeatedly find themselves tempted to go against the market.

But Dennis has some wise words for these people:

As a rule of thumb, I don’t think you should.

THE most critical thing is that if there is a major trend, your approach should assure that YOU get in on it.” 

Being a contrarian investor is hard.

You need nerves of steel, superhuman timing, cash to burn, and a huge dose of blind luck. 

Life is much simpler for successful trend investors.

Just pick the right stock in a rising market, sit back, and watch it go up.

It is much easier to make significant gains in your portfolio over the long run by going with the flow than swimming against it.

The trend is your friend.

But how do you best follow Dennis’ advice and “get in on that trend”?

Spotting rising markets is straightforward. They attract all the headlines.

However, choosing the right companies to invest in requires a little more skill.

So, take a moment now to learn about one fast-growing sector and the firm best positioned to profit from its expansion.

The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA)

Why The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA) is priced to deliver a phenomenal return

Alkaline water is a ”value-added” water that has become the go-to choice for top athletes looking for the most effective method of rehydration.

This water is now so popular among sports stars that it is capturing the imagination of the wider public.

Increasing awareness of alkaline water’s performance-enhancing qualities is now converting into strong retail sales right across the United States.

The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA) is riding the crest of this wave, booking incredibly impressive numbers that the market hasn’t yet fully appreciated.

This firm is already selling its Alkaline88® range in 72,000 outlets nationwide. Repeat orders are also flowing in.

In fact, Alkaline88® has proven to be such a top seller that when Walmart launched the line it did so across ALL of its 4,700 stores nationwide in the first month!


An example of some of the retail chains that sell the Alkaline88 range

Despite this phenomenal success, The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA) is trading at a sizeable discount to its “value-added” water peers.

In recent weeks, the stock has traded at a valuation in the region of one times annual sales revenue.

This can’t last for long.

When much larger firms have taken out similar brands, they’ve paid between 2.5 and 5 times revenue!

It is little surprise, therefore, that- according to the Nasdaq’s websitethe consensus analyst price target for is $3!

With the surprising progress the company has made in the first half of 2020, that level might even prove to be conservative.

How the Alkaline Water trend is about to become your best friend

Over recent years, there has been an incredible surge in demand for premium healthier whole foods. 

These once-niche products are now embedded in the mainstream.

Trader Joe’s and Whole Foods have taken over neighborhood grocery stores throughout the U.S.

People are now far more conscious about what they put into their bodies- especially when it comes to drinks.

So much so, in fact, that health drinks have become one of America’s most popular product lines.

You might be surprised to discover this, but bottled water now sells much more than sugary soda or energy drinks.

Coca-Cola, Pepsi, Red Bull?

These may be billion-dollar brands known the world over, but they fall significantly short of bottled water’s command of 25% of all drink sales in U.S. grocery stores. 

But dig a little deeper and you will see that there’s one area growing three times faster than even the market for standard bottled water itself.

‘Value-added water’.

While the biggest players have flooded the regular bottled water market, nimbler players dominate alkaline and value-added waters brands.

These innovative products are designed to improve athletic performance and rehydration.

From players in the NBA and NFL to MMA combat stars, more and more sportspeople are turning to alkaline water as part of their intensive training and recovery programmes.

For a company with a name like “The Alkaline Water Company” (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA), such a dominant market position is hardly surprising!.

All-American superstar quarterback Tom Brady promotes a healthy diet — the TB12 Method — that includes 20 ounces of alkaline water every morning.

As the secret to his mythical success, Brady’s fabled diet promises to boost energy levels, minimize inflammation, reduce injury risk and enhance recovery.

In doing so, it bans acidifying processed foods thought to aggravate inflammation, while emphasizing whole foods and supplements like alkaline water shown to improve recuperation time. 

Meanwhile, LeBron James is caught up in the NBA’s obsession with alkaline water.

The basketball star won’t work out without it.

The reason? 

Studies show that alkaline water improves exercise-induced metabolic acidosis and enhances anaerobic exercise performance. In plain English, it helps to hydrate the body better than regular water. 

Milwaukee’s Jason “The Jet” Terry told his hometown newspaper that alkaline water was one of the main reasons he could continue playing at the highest level into his 40s. 

“There’s no supplement for water. People always say Gatorade, but it just doesn’t work. The kind of water I use is special to me. It has a high pH level and natural electrolytes. Therefore I don’t really need Gatorade or any kind of sugar.”

Such outstanding endorsement is leading to a surge in demand for alkaline water, from which The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA) is perfectly positioned to benefit.

Between April 2019 and April 2020, consumer demand for Alkaline88® grew by an incredible 174%.

Top research firm Neilson recently reported that Alkaline88® is one of this year’s fastest growing value-added waters in the US, and now the tenth best-selling valued-added brand!

The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA) has pursued its ambitious growth plan relentlessly in spite of Covid-19.

While the supply chains of its competitors have suffered severe lockdown disruption, this firm has INCREASED supply to customers thanks to the strategic location of its U.S. co-packagers.

This has seen The Alkaline Water Company seize valuable shelf-space and put Alkaline88® in the hands of consumers at a time when other brands suffered shortages.

As chief executive Ricky Wright puts it:

“We were the only ones on the shelves. We were the only ones that delivered in the mornings, so we were the only premium water product people could buy.

This is great for our business because once you drink Alkaline88® you continue to drink Alkaline88®.”

The view is that it will be extremely hard for a competitor to dislodge Alkaline88® now that it has established such a dominant position throughout the crisis.

This is all great news for The Alkaline Water Company (NASDAQ:WTER | CSE:WTER | F:AWJA | SG:AWJA) and its shareholders.

The company is already trading at a discount to its peers based on previously reported revenue figures. If the firm can continue to deliver such exceptional sales growth over the rest of the year, the potential for a multiple return in this stock increases significantly.

And who knows… such success might even attract the takeover interest of a much global beverage manufacturer.

At that point, things could get really exciting.

Whatever the case- the trend is clear and the trend is your friend. 


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Authors: Ben Turney and Daniel Flynn

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Author: James Moore

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