FansUnite: A Rare Profit "Double-Play" in the Booming $150 Billion Sports Betting Industry

By Patricia Miller


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FansUnite Entertainment have been profiting from both sides of sports betting industry.

Profiting From Both Sides of the Sports Betting Industry


The $150 billion sports betting market has been ready to pop after growing steadily for several years now.

But after the pandemic tipped the lead domino on this market explosion, it’s projected to multiply by up to an incredible 5x over the next few years.

That’s because this was one of the few pastimes that folks worldwide could still enjoy together, even from their homes.

And it’s led the online side of the sports betting market, in particular, to experience growth at a rate nobody could have expected.

This surge in interest has paid off through major gains in a number of sports betting companies.

  • Penn National Gaming, for example, soared for peak gains of 298% over the last year.

  • Draftkings also shot up an incredible 400% around it’s hotly anticipated IPO.

  • And the under-the-radar Canadian company, FansUnite, has had a coming out party of its own with shares jumping 212% in just the last 7 months alone.

It’s all because FansUnite has paved a path in the industry that few have been able to thanks to their unique technology.

DOWNLOAD OUR SPECIAL REPORT on FansUnite’s massive growth in the $150 billion sports betting market and how early investors could profit.

Most major companies end up using “white labeled” versions of software to run their sportsbooks, placing wagers and processing payments through the software.

That means these companies end up paying for a platform from a third party, and they typically pay a percentage of net gaming revenue as part of the deal.

Think of it in terms of how restaurants or other businesses pay a percentage to Visa or their payment processor every time they swipe a credit card.

That’s why FansUnite has not only built out new platforms for their own sportsbooks, sidestepping having to make payments to another technology company, they are also licensing the platforms out to others, and collecting a cut of the pie from other players in the sports betting space as well.

And throughout the industry, we’ve seen how well it can pay to be the technology company holding the cards.

There have been a number of acquisitions running in the hundred millions or more in the past few years.

  • For instance, Bally’s just acquired technology company Bet.Works recently for $125 million.

  • GAN Limited put down a massive $176 million to acquire CoolBets for their platform.

  • And in the acquisition that made headlines across the industry, Draftkings acquired SB Tech through a public acquisition valued at $3.3 billion.

Now, FansUnite is becoming a major competitor in the industry that continues growing both in North America and worldwide.

They went public on the Canadian Stock Exchange (CSE) in May 2020 after raising $3 million in an early round of funding.

As part of the listing, FansUnite went on to broker a deal to acquire an already-successful platform in the U.K., Then in August 2020 they completed the acquisition of early esports betting pioneer, Askott Entertainment.

Since then, they’ve been growing at a steady clip through acquisitions and organic growth to the point where they’re now being acknowledged in the same breath as the industry leaders.

The EGR North America Awards are the gold standard in the industry for leading companies in sports betting.

And this year FansUnite was nominated on the shortlist for 2 awards: the Full-Service Platform Provider Award and Sportsbook Platform Provider Award.

This is an incredible honor for a small up-and-coming company like FansUnite to be nominated among giants with market caps of up to $12.7 billion.

Compare that to the market cap of FansUnite, currently sitting at just over $100 million, and it’s easy to see how big of an opportunity this could be.

Being recognized on the main stage like this could vault them onto the next level with the leaders of this $150 billion industry and help them become a major player in this space.

Awaiting Breaking News on Important Licensing Applications


FansUnite has driven millions in revenue already, primarily through their B2C platforms.

That’s where sports enthusiasts can place bets directly through their platforms, including in the U.K., VamosGG in Brazil, and EsportsBets.

Between these platforms, they’ve processed a total of over $350 million in betting volume to date.

And that all comes from an enormous 300,000+ registered users and counting.

But the blue-sky opportunity ahead of them could come from their B2B side…

Licensing their software for other sportsbooks to use and taking a portion of the wagers that go through the platform.

FansUnite has already signed multiple B2B deals through the Chameleon Gaming Platform.

They also have 2 major partnerships with global brands behind their name, even with this just being the early stages of their plan to expand on the B2B side.

Plus, FansUnite has added another income stream thanks to their suite of 4 casino games through Askott Games.

They’ve almost completed their 5th game and plan to have up to 10 completed and ready to play by the end of the year.

To help put these games on dozens of sportsbooks worldwide, FansUnite signed an agreement with a major European-focused aggregator called The Ear Platform.

Through this one key deal, it could help put Askott Games onto over 100 different sportsbooks or more.

And FansUnite is continuing to expand and spread their footprint throughout the world as time goes on.

They’ve already secured both B2B licenses and B2C licenses in Europe with their remote gaming licenses in Malta.

And now they’re getting ready to put in applications in sports betting hotspots like New Jersey to become a gambling supplier there.

Plus, they are weeks away from securing important gaming licenses in the United Kingdom.

READ OUR EXCLUSIVE REPORT on how investors could tap into FansUnite’s rapid growth in 2021.

This would be massive news since their site is currently forced to use another provider until getting the gaming license to use their own platform.

Locking down that license would not only free up more revenue that they’re currently paying out to another company for the platform they’re using…

It would also give them more flexibility and the ability to customize their own platform to their unique needs.

It could be a complete gamechanger for FansUnite.

Now, with half of the states in the US having legalized online sports betting, the tide is turning towards legalizing this in more and more states.

That means the market is only getting bigger as FansUnite races ahead to become a player with their top platform in the United States.

And it could open up more opportunities in Canada with legislation being heard to potentially legalize single-event sports betting there as well.

With this bill, Bill C-218, passing with a nearly unanimous vote in its last hearing, it’s approaching the final stages before that could soon become law.

That would open up a huge market for online sports betting all across North America, all while FansUnite continues to check major milestones off.

  • In the months ahead, they could secure more licenses to operate in different states and countries through their platform.

  • They’re planning to continue building more casino games for their Askott Games platform.

  • And they continue to sign more B2B clients to license their FansUnite platform, with another new client signing on in just the past couple weeks.

The $150 billion sports betting industry is only getting bigger thanks to changes in legislature and with the next generation taking more of their hobbies online.

And with FansUnite owning both a portion of the B2B and B2C side, they’re quickly becoming the name to watch as they could profit twice from the expansion of this industry.


In this article:

Author: Patricia Miller

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has been paid to produce this piece by the company or companies mentioned above.

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