Investment Opportunity

QYOU Media: The US Stock Making Waves in India

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QYOU Media Inc. | Listed on: TSX:QYOU.VN | OTC:QYOUF

Short form video is the content format that is changing the world.

These small, snack-size videos are all the rage across platforms like TikTok, YouTube, Instagram, Snapchat and beyond. QYOU Media is the company harnessing the power of short form video content. The business operates with social media stars and online content creators in India and the United States, with an emphasis on the coolest and most popular influencers.

Why You Should Consider Investing

  • Young India: An Extraordinary Sector

    India’s youthful and rapidly expanding population, along with the influx of money and tech into the country, make it an ideal market for QYOU Media to focus on.

  • Rapid Growth

    QYOU is already racking up strong revenue growth and audience exposure as it begins tightening its grip on the Indian market.

  • Multi-Faceted

    The company’s business is diverse, with social media marketing efforts in the US informing Indian operations and vice versa.

  • Building a Brand

    The company is aiming high, planning to construct a brand which is synonymous with cool for young Indian consumers.

  • The Right People

    QYOU is headed by a mixture of leading voices from the entertainment business and expert investors.

Company Information

QYOU Media Stock Information

Exchange / Symbol
TSX: QYOU
Market Capitalization
$ (usd)
Current price
$ (usd)
Current mid price
$ (usd)
52 Week high price
$ (usd)
52 Week low price
$ (usd)

Influential Entertainment

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QYOU Media is a unique business that has combined short form influencer content and TV entertainment to create a platform that is enticing to advertisers.

In India, the business has created The Q India, an exciting media brand that reaches 125 million Indian households with its influencer-led content. This brand works seamlessly with the company’s influencer marketing business, creating a unique operation that carries a number of interesting advantages.

For example, the online influencers who star on the company’s channels have a wealth of pre-existing content. This can quickly and cheaply be curated into shows for The Q India’s broadcast and video-on-demand channels. In turn, these programmes create clips for influencers to share on social media and increase their personal popularity.

This is what QYOU calls the virtuous promotional cycle, where influencers promote their TV shows through their social channels, while their TV shows promote their social media presence.

Essentially, both sides are feeding each other a constant stream of quality content, as well as a stream of engaged viewers. This supercharges the appeal of influencers, giving them bigger audiences and making them more attractive and useful to major advertisers.

Another key reason that QYOU stands above its competitors is the scope of the company’s ambition. The company isn't just becoming successful at influencer marketing and broadcasting but is building a brand that is synonymous with the best and most popular social content for young Indians.

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And, with major brands becoming increasingly aware of the need to use influencers to market their products, the success of this strategy could lead to more major ad sales for the business.

Because of this ambition, the company is building a layered business model where each facet feeds into another. The company’s VOD platform, apps, channels, influencer marketing, gaming efforts, web3 offering and more besides will be built to synergize and feed into one another.

That’s how QYOU Media stands out from more one-dimensional businesses.

Access our ONLINE REPORT to learn about the US-listed business taking Indian TV and social media by storm!

Access our online report

A Golden Opportunity

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QYOU Media and its Indian business, The Q India, are prepared to take advantage of the monumental popularity of social media, smartphones and short-form video.

Influencer Marketing Hub’s Influencer Marketing Benchmark Report highlighted that more than 75% of brand marketers intend to dedicate a budget to influencer marketing in 2022. Additionally, 68% of surveyed marketers planned to increase their influencer marketing spend in 2022.

Meanwhile, short-form video is taking over the world of entertainment. Short form offerings in the shape of TikTok, YouTube’s Shorts and Instagram videos are enormously popular. TikTok, which relies entirely on short-form video, broke 1 billion users in January 2022, demonstrating the popularity of the format.

This is the form of content QYOU Media is focused on harnessing and its enormous growth in popularity shows the company is well-placed to take advantage. While QYOU is focused on using social video, the business is also capitalizing on the unique makeup of the Indian marketplace.

The South Asian nation has a population of more than 1.4 billion people, making it the planet’s second most populous nation and home to more than a sixth of humankind. A huge portion of this population is young people, with 65% aged under 35 and more than half aged below 25.

As a company geared toward short-form social video that appeals to young consumers, that makes India an ideal market for QYOU.

But the good news doesn’t stop there. That’s because India is also a nation that is obsessed with entertainment and technology.

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India had 750 million smartphone users in 2021 and is predicted to reach 1 billion by 2026, according to analysis from Deloitte. Smart TV ownership is rapidly increasing too, with the technology now forming 89% of India’s TV market. This huge adoption of technology creates a massive market for The Q India’s extensive video-on-demand app and streaming services.

In the meantime, traditional television is still exceedingly popular and lucrative too, with TV advertising revenues in India projected to increase from ₹313 billion rupees ($3.94bn) to ₹394 billion rupees ($4.96bn) between 2021 and 2024. Traditional TV channels like those launched by The Q India clearly still have a lot to offer to advertisers. 

With these factors being considered, India is not just looking like a great place to do business, but a superb market for a youth-oriented business like QYOU Media.

Find out how QYOU Media’s revenue has rocketed in the last year!

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