Investment opportunity swells as Plant-based foods revolutionize the food industry

By Patricia Miller


Act now! The latest investment opportunity you won’t want to miss is plant-based


Now is the time to take notice of plant-based investment opportunities. The sector is thriving! And in this booming environment, investors are rushing in to make their fortunes. In fact, $1.1 billion of venture capital funding made its way to start-ups producing plant-based alternatives to meat during the first six months of 2020. So, it’s clear both consumers and investors can’t get enough of this lucrative health craze. To discover one undervalued stock worth a second glance, keep reading!

Seizing the wave of demand

High-profile collaborations in the space kick started this wave of demand. The Burger King, Impossible Foods collaboration to launch the Impossible Whopper has been a great success. So much so, that rival McDonald’s has begun testing its own competing plant-based line. And more recently Taco Bell has boosted its Beyond Meat menu addition.

So, what better time than now, for a branded vegan butcher shop to begin popping up all over North America? It couldn’t be more opportune!

And that’s just what we can expect to see happen as Plant&Co. Ltd. (CSE:VEGN | FSE:VGP | OTC Pink:VGANF) begins its exciting foray into franchising. The company plans to franchise its newly acquired YamChops plant based butcher store throughout North America.

Franchising is a fantastic way to fast-track growth and riches. Think McDonald’s, Dunkin’ or even The UPS Store, they’re all examples of super-successful and profitable franchises.

When opportunity knocks

Plant&Co Brands sees the potential here and is jumping on the opportunity of a lifetime. By franchising its YamChops vegan butcher stores, it can aggressively expand its reach and distribution, while building brand recognition effortlessly.

The pandemic has kick-started a self-employment revolution, with franchising the perfect opportunity for aspiring entrepreneurs to get started. And YamChops is such an exciting start-up business because it’s so relevant today. This will allow budding business owners to grab a share of the multi-billion-dollar plant-based food industry and run with it.

This alone could send Plant&Co’s market value rocketing exponentially.

DOWNLOAD OUR SPECIAL REPORT To Learn How Plant&Co Is Capitalising On The Plant-based Revolution

Rest assured, the franchise idea hasn’t been plucked from thin air. On acquisition of YamChops last month, Plant&Co also acquired a franchise program offering turnkey franchises for the YamChops brand. This contains everything Plant&Co needs to get started, from architectural and construction plans, to an in-depth sales strategy.

Plant&Co has sought out top legal counsel to ensure everything is above board. And it has the advice from expert consultants in franchise dealings to fully support its transition into becoming one of the biggest and best-known plant-based franchises in North America.

Everything a franchisee needs to get started is here. This includes the retail floor plan, training program, systems manuals, YamChops branded food products and recipes, and the company’s strategic retail sales strategy.

“We strongly believe a YamChops franchise system that is operated by an experienced entrepreneur or restaurant operator is poised for growth and market leadership due to our first-mover advantage in the emerging plant-based protein or vegan butcher markets.”

Incredible earning potential

The timing couldn’t be better. Plant-based foods and vegan choices have never been more in demand. The number of globally recognised businesses with dedicated plant-based food teams has soared. Nestle, Unilever, Coles, Kroger, Walmart, Sainsbury’s, Marks and Spencer and Tesco are bucking the trend and raising awareness of the benefits to following a plant-based diet.

Danone (EPA: BN) is the latest multinational food group to swoop in on the mushrooming market. It’s serving a consumer base simply crying out for new products as many more jump on the veggie bandwagon.

According to Danone’s North American CEO, plant-based foods currently account for around 10% of Danone’s group revenues and this is growing 15% year-on-year.

And Plant&Co can well believe it, as it too is experiencing a similar rise in demand. In the second half of 2020, its YamChops division experienced a whopping 689% increase in online sales, year-over-year.

YamChops, Canada’s much-loved vegan butcher, prepares, distributes, and sells over 48 branded plant-based meats, chicken, pork, fish, and various other plant-based food products.

Target and be targeted

Plant&Co are doing all the right things to get them noticed by the likes of a multinational. It’s been building its presence in the plant-based space by making strategic acquisitions of its own.

What makes Plant&Co stand out amongst its peers is that its acquisitions are existing brands with a loyal fanbase. These include recognised Canadian household names, Holy Crap cereals and soon to be massive, plant based butcher YamChops.

The great thing about acquiring brands with an existing fanbase, is that the income is already rolling in. So, by ramping up marketing of the brand, the product can quickly scale. Bringing this loyal following to the fore, instantly raises the company profile, helping Plant&Co grow quickly.

Investors should take note, because Plant&Co is an undervalued stock with massive untapped potential in the plant-based vegan space.

Plant protein is among the fastest growing sectors of the global food industry


Plant&Co. Ltd. is working on rapidly raising its company profile by rejuvenating existing brands. Using the power of influencer marketing, these hot brands can only get hotter.

Plus, with the capital available and income pouring in, it’s able to pounce on new plant based trends quickly. With franchising a good case in point. And by doing all of this it will be increasingly attractive to major food companies. That’s several great reasons right there, to have Plant&Co on your radar.

M&A is booming

Mergers and acquisition (M&A) activity across the plant-based foods sector is also rising. With technology developing new food offerings at a phenomenal rate, all sorts of sensational new foods are in the pipeline and consumers can’t get enough of them.

Therefore, the pressure is on for growth and scalability to accelerate in the coming years. As companies develop new foods to meet consumer desires, acquisitions become part of the natural process of scale. And this activity is paving the way for many exciting investment opportunities.

Plant&Co sees the opportunity and is grabbing it with conviction, building its business to seize market share.

Supply chain transparency

Apart from the extensive health benefits offered by a plant-based diet, there are ethical benefits too. In recent years it has become increasingly apparent that animal welfare, environmental destruction and human health are major concerns in our existing food production chain. The pandemic highlighted the risk of animal-borne disease, and meat-packing plants were among the hardest hit by the virus.

As institutional investors become educated on all these issues, they see what needs to change. And it’s clear that retail investors are beginning to understand the ramifications of maintaining the traditional food system, too.

This revolutionary shift in food awareness and attitudes is accelerating. In fact, the plant-based industry is projected to reach $74.2 billion by 2027, growing at a CAGR of 11.9%, according to Meticulous Research.

Because of this, demand for transparency across the food supply chain is mounting. With environmental and socially acceptable business practices in focus, this is increasingly important. Plant&Co is transparent and controls its own supply chain, thus earning another leg up in this competitive space.

To Discover How Plant&Co Are Unlocking Growth Through M&A – DOWNLOAD OUR FREE REPORT TODAY!

Healing from within

Clean and clear labelling is another plus point Plant&Co’s got going for it. Holy Crap cereal is a nutrient fuelled natural food, simply packaged with the end user in mind. It’s range of gut healthy, high fibre and nutrient dense recipes contain various combinations of seeds and dried fruit. They’re clearly labelled, and the nutritional content is also visibly available on its website.

Erika Weissenborn, B.Sc., Food, Nutrition and Health for Holy Crap Cereal, says:

“Aside from the nutritional content of these cereals being top notch, this cereal will help to sustain your blood sugar levels and keep you satisfied. With nothing refined or altered, added, your body knows exactly what to do with a product like this. Just eat real food!”

Operating a dual presence

Plant&Co already has one YamChops butcher shop in Toronto and to capitalise on its success, it’s about to open a second one.

The company is also building up its online presence, with both Holy Crap Brands and Yamchops operating online. But that’s not all, it’s expanding throughout Canada AND into the explosive US markets. YamChops currently has B2B distribution to Sobey’s London, Pusateri’s, and Nature’s Emporium.

The company also has its plant-based products already in place with several nation-wide distributors and retailers. These include, United Natural Foods Inc (UNFI), Whole Foods, London Drugs, Organic Garage, Nature’s Emporium, Choices Markets, The Big Carrot, Natural Foods Ambrosia, and Natures Fare Markets.

Plant&Co has a competitive edge through its M&A of existing brands. It’s also an undervalued stock with massive potential in this space. The future looks very exciting for Plant&Co Brands. There are plenty of reasons it should be on the radar of big and small investors alike.



This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the “Publisher”) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by Plant&Co Brand to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of five hundred thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher’s ability to provide unbiased information or opinion.


Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur.


This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security.


Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position.

This communication is based on information generally available to the public and on an interview conducted with the company’s CEO, and does not contain any material, non public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views.


The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individual’s financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company’s SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. Past performance does not guarantee future results.


This communication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. Statements in this communication that look forward in time, which include everything other than historical information, are based on assumptions and estimates by our content providers and involve risks and uncertainties that may affect the profiled company’s actual results of operations. These statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results and performance to differ materially from any future results or performance expressed or implied in the forward-looking statements. These risks, uncertainties and other factors include, among others: the success of the profiled company’s operations; the size and growth of the market for the company’s products and services; the company’s ability to fund its capital requirements in the near term and long term; pricing pressures; changes in business strategy, practices or customer relationships; general worldwide economic and business conditions; currency exchange and interest rate fluctuations; government, statutory, regulatory or administrative initiatives affecting the company’s business.


By reading this communication, you acknowledge that you have read and understand this disclaimer in full, and agree and accept that the Publisher provides no warranty in respect of the communication or the profiled company and accepts no liability whatsoever. You acknowledge and accept this disclaimer and that, to the greatest extent permitted under applicable law, you release and hold harmless the Publisher from any and all liability, damages, injury and adverse consequences arising from your use of this communication. You further agree that you are solely responsible for any financial outcome related to or arising from your investment decisions.


By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here and acknowledge that you have reviewed the Disclaimer found here If you do not agree to the Terms of Use, please contact to discontinue receiving future communications.


All trademarks used in this communication are the property of their respective trademark holders. Other than, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than

AUTHORS: VALUETHEMARKETS and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.

ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of, has been paid for the production of this piece by the company or companies mentioned above.


In this article:


Author: Patricia Miller

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Patricia Miller does not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above article.

Patricia Miller has not been paid to produce this piece by the company or companies mentioned above.

Sign up for Investing Intel Newsletter