Plant&Co Is A Guiding Light In A Fragmented Industry

By Kirsteen Mackay


Plant&Co. is breaking into the plant-based nutrition space with an edge on the competition thanks to a growing selection of branded products.


Global Investment Bank Heavyweight UBS recently stated the plant-based food industry is expected to grow from $5 billion to $85 billion by 2030. That’s a whopping 1600% increase in spending on vegan and vegetarian eating! Any investor worth their salt should be looking in this direction to yield a piece of the action.

Plant&Co. Ltd. is a company breaking into the plant-based nutrition space in 2021. It has an edge on the competition thanks to its growing selection of branded products. These include Holy Crap cereal and YamChops – a wide variety of meat-alternatives. This is a company with serious growth potential and an existing fan base. Its popular products are in vogue with Generation X and millennials, they taste great and are already being widely distributed with considerable scope for expansion.

Veganism Becomes A Mainstream Option

Veganism and plant-based eating is taking on a life of its own. What began as a small subset of society choosing an alternative way of living for health or moral reasons has become a mass movement. The month of January is now known as Veganuary in a nod to the effort of those making the health-conscious effort to quit meat after an indulgent year end. Society is going wild for plant-based and vegan products. Supermarket sales of this booming sector are soaring, and Veganuary confirms plant-based eating is here to stay as its pace of growth astounds.

The drive to create a more sustainable planet also has a hand in this movement. By making small changes, individuals can collectively make a big difference. Reducing our carbon footprint and saving the planet from climate change are at the forefront of education and mainstream media. It can feel like an impossible task to tackle alone. But, if opting for plant-based foods over traditional meat and dairy products makes a difference, then consumers are willing to give it a go. The more choice there is available, the easier it becomes to transition.

Plant&Co is fully aware of this and is using its networking prowess to capture the market by storm. It’s identifying excellent brands and bringing them all under one banner to distribute on a wider scale. While Veganuary has cemented its place in modern life, this is not just a fad for January, but a global phenomenon. The potential is awesome.

Plant Powered Progress

To witness the plant-based popularity unfolding, we just need to glance in the direction of Plant&Co’s peers. Many of them are making serious strides in the space, with what looks like effortless success driven by crazed demand.

Beyond Meat (NASDAQ:BYND) now has a market cap of $10 billion and after joining forces with PepsiCo its share price rocketed. Its chief competitor Impossible Foods’ market cap exceeds $7.6 billion. While this is impressive, there has also been considerable and notable growth in small vegan stocks in the past year. These include Else Nutrition (CVE:BABY), The Very Good Food Company (CNSX:VERY), Tattooed Chef (NASDAQ:TTCF) and Modern Meat (CNSX:MEAT). Else Nutrition’s share price shot up 450% in the past year. The Very Good Food Company soared 830%, Tattooed Chef’s share price has risen 123% and Modern Meat’s stock is up over 80%.

In addition to its collaboration with Beyond MeatPepsiCo bought fruit and veggie chips maker Bare Snacks. Meanwhile, Mondelez acquired Perfect Snacks protein bars and Hershey acquired Amplify Brands, which makes SkinnyPop popcorn. This trend is not just making headlines stateside. All UK supermarkets are bringing in plant-based brands and some are launching their own inhouse ranges too.

Big Brand Hook-Ups

Just like the sensational rise of high value collaborations in the fashion world, it seems to be the next natural step in the plant-based food phenomenon too. The PepsiCo / Beyond Meat joint venture is an opportune tie up that marks a growing trend. The veganism space is hotting up, not just for meat-based alternatives, but for an entire range of plant-derived food groups from sweet and savoury snacks and meals, to all manner of consumer goods.

Just like Oreo teamed up with coveted fashion label Supreme and now Beyond Meat is collaborating with PepsiCo, (and suspected to be behind the McDonald’s new plant burger), it adds a certain sparkle to the brand. Adding the cool kid factor by association can bring a whole host of additional fans and opportunities to get noticed via social media and marketing manoeuvres.

Plant&Co brands are big on marketing via social media so who knows where this exciting trend could take them!


Plant-Based Food Company With Existing Fan Base And Massive Growth Potential


Kicking things off, Plant&Co acquired the popular Canadian cereal brand Holy Crap. This brand has a considerable following in Canada and several years of growth behind it after appearing on Dragon’s Den.

More recently, an exciting development for the enterprise is its acquisition of one of Toronto’s original Plant Based Butcher shops, a chain which is over 12 years old, with very strong financials and solid digital presence. This acquisition, of North America’s first ever plant-based butcher shop YamChops, brings no less than 48 varieties of products under the Plant&Co banner. Making a total of 52 SKUs under the umbrella in under 60 days. Among YamChops offerings include such delights as coconut bacon bits, a selection of sauces, a variety of meat-alternatives including plant-derived pulled pork, chicken, beef, sausage, salmon, meatballs, and skewers. These products are already established and appeal to the masses.

Plant&Co is also thrilled to note YamChops has enjoyed explosive growth in online sales of its plant-based meats and vegan food selection. It realised a 689% rise in online sales for the second half of 2020, in a year-on-year comparison.

Serious Scalability

In addition to Holy Crap and YamChops, the company is keeping an eye out for further acquisitions and is driven to grow to a much larger scale. It already has a distribution network at its disposal and big plans to expand throughout America to new and emerging markets.

By harnessing solid relationships and building on the strength of its acquisitions, Plant&Co is perfectly positioned to seamlessly manage a growth explosion across verticals. Not only that, but it’s got Canada’s largest distributor United Natural Foods Inc (UNFI) on board, it’s successfully integrated with Amazon Seller Central and already has food delivery services in operation through Ubereats, SkiptheDishes, DoorDash, Ritual and Cornershop.

Current distribution channels include Whole Foods Market, UNFI, London Drugs, Organic Garage, Nature’s Emporium, Ecotrend Ecologics, Amazon Prime, Grande Cheese, PSC Natural Foods, Curve, Choices Markets, The Big Carrot, Natural Foods Ambrosia, Natures Fare Markets and Overwaitea Food Group, and many many more! 

Some of these are B2B distribution relationships and others are direct to consumers. London Drugs operate over 80 stores employing more than 8000 staff. UNFI is a publicly listed $1.6bn wholesaler with $20bn revenue and the single largest distributor of organic and natural food in Canada.

With M&A targets in the pipeline, a strategy to increase the quantity of high-quality brands on board and revenue streams multiplying, there is great excitement building around Plant&Co. It could be a very interesting investment of 2021. 

Poised For Considerable Growth

Plant&Co’s strategy is clear and achievable. It looks for quality brands with a following and brings them under its umbrella. It’s an innovative company operating in a competitive space but with a clear competitive advantage for its size. This much is obvious from its lucrative distribution channels already set up and running in Canada and increasingly the USA.

Brands like Holy Crap are loved and consumed by a loyal following. Prior to the Plant&Co acquisition, Holy Crap lacked the setup and traction to grow its distribution network. Thanks to Plant&Co it’s now got that opportunity to scale.

With the power of social media, Plant&Co can showcase its tantalising selection of plant-derived delights 24/7. Harnessing this influence is the modern route to building brand loyalty and ensuring consumers are excited to try the new products. Plant&Co understands this and is making the most of the opportunity.

The company also has an experienced and driven team at the helm. Along with the infrastructure and distribution network in place, Plant&Co is poised for great things. With demand soaring, it has perfectly timed its entrance into the plant-based product arena. Consumers want healthy, affordable and sustainable food and Plant&Co is gearing up to give it to them.

Healthy Rivalry

Another great attribute worth mentioning is that rivalry is healthy and fair among Plant&Co and its competitors. Plant&Co has struck up an amicable relationship with its rivals to ensure collaboration in selling competing brands in its future premises remains a viable possibility.

It’s already remodelling a plant-based café in Toronto which will be opening its doors once the lockdown is lifted and it’s safe for consumers to return. This will be home to Plant&Co’s own brands, white labelled goods, and rival makes too.

Consumer Demand Is Exploding

Consumer demand is increasing for several reasons. The vegan or vegetarian diet is believed to offer many health benefits, and it’s also kinder to the planet. The need for proteins in our diet is paramount, and consumers are on the lookout for new products to achieve this. Plant&Co is at the cutting edge of this exciting movement, ready to cash in on the boom.

Meanwhile, government policymakers are looking at ways to tackle both the obesity epidemic and climate change. These are major concerns Western governments are focused on, aside from the Covid-19 pandemic.

Socially responsible investing, otherwise known as ESG investing, is gaining traction as governments shift their focus to these areas. Therefore, a drive to support green initiatives and a reduction in US government support for traditional meat producers are each likely to drive more buyers to these products. This also means companies like Plant&Co should find it easier to tick the ESG boxes than many of their traditional meat counterparts.

A Potentially Lucrative Investment Opportunity

As an investment opportunity, it presents many great reasons for explosive growth at an opportune time. The industry has a couple of big players and lots of individuals with one-hit-wonder offerings. Plant&Co’s strategy to bring many quality brands under the one banner makes sense. It’s what’s missing in this disjointed arena and gives the business a competitive advantage on the world stage.

It has the manufacturing space and facilities to mass produce these small-scale products and make them household names. It’s an exciting trend to be following, not just because with demand soaring there’s a natural buzz around experimenting with plant-based foods. But also, because the individual products themselves are money-spinners with a cult fan base.

An Exciting Stock To Watch

Plant&Co is a modern health and wellness food company focused on curating a portfolio of plant-based foods, immunity, and gut health products to help transform and optimize customer wellbeing. With $1m sales in 2020, there’s plenty to shoot for going forward.

For all these reasons and more, Plant&Co is an exciting stock to watch in 2021. It raised just over $4m last month and is fully funded for the next two years. It has 100% ownership of its facilities, an experienced operations team, and it’s strengthening its industry reputation among its peers. With so much going for it, it’s no wonder that notable institutional investors have taken a keen interest in the business. Plant&Co is confidently hopeful that these relationships will strengthen with time.

This company is coming in strong and momentum is building for great things ahead.




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Author: Kirsteen Mackay

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

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