LEAF Mobile – The games maker delivering record growth from its ingenious three-pillar revenue model
There are many reasons why Canadian game maker LEAF Mobile looks like such an exciting investment opportunity right now…
However, the main pull for eagle eye investors has to be its three-pillar business model, which—perhaps above all else—gives it what could be a truly winning edge in its market.
You see, the super-smart management team behind LEAF—which includes 20-year-veteran of the entertainment and technology industry, Darcy Taylor—has not only figured out a way to keep gamers coming back time and time again to spend money…
But they’ve also created a technology platform attracting other game developers to spend money with them, and an M&A plan enabling them to spot opportunities to accelerate growth even faster.
And, make no mistake, this three-pillar approach is clearly working.
LEAF was able to generate over $80 million in revenue last year, a dramatic 116% jump year-on-year.
Still, there is so much more to be had for this exciting challenger that has everything it needs to become a market leader.
Indeed, the mobile games market is huge and it’s still growing fast.
READ OUR SPECIAL FREE REPORT for a look at why LEAF Mobile is the stock to back in the rapidly-growing mobile gaming space
In fact, it’s forecast that the value of the space will soar through the $100 billion mark by as soon as 2023. What’s more, experts still don’t see it stopping there, with an annualized growth rate of 12.6% forecast for the next five years.
This is all great news for LEAF, and provides a powerful tailwind that will further help the company drive its own growth over the coming months and years.
To see just how this will happen, it pays to dig further into the three pillars of the group’s business model in more detail…
Understanding the three pillars that give LEAF Mobile such a strong foundation for success
Of course, to be successful in the mobile games industry…
You need good games.
More specifically, you need games that people want to keep playing and want to spend money on to unlock new features and bonuses.
Fail here and you fail completely.
However, if you are able to develop a game with which people connect and engage with in a loyal way, then the recurring revenue on offer from In-App Purchases can be huge.
It’s why the first pillar of LEAF’s business model centers on developing games that immediately attract this kind of brand loyalty.
Well, the company targets existing intellectual property (IP) that is already well-known and often well-loved.
Whether it’s a movie, a TV show, a celebrity, or even an interest or a hobby…
There are mass niches of underserved fandoms out there, looking for new ways to engage with and be entertained by the things they care most about.
It makes sense.
Players can already identify with the characters and the concepts, and already have some sense of loyalty to the brand.
It’s by following this approach that LEAF has already had great success with mobile games based around iconic comedy duos like Cheech and Chong, as well as hit US TV shows like Archer, It’s Always Sunny in Philadelphia, and Trailer Park Boys licensed from partners like Sony Pictures, NBC Universal, and 20th Century Fox.
Indeed, the group has already built up a solid portfolio of ten games all generating recurring revenues that contribute powerfully to its bottom line. Indeed, revenue in the first quarter of this year already hit a fresh record high.
It’s a good sign.
But here’s what makes LEAF such an exciting proposition…
As well as having figured out the secret to successful mobile games that keep people coming back for more…
The group has also added two additional strings to its revenue bow—specifically, a platform for other developers to create games and an M&A plan to consolidate other potential revenue sources.
Read on to see how they work…
How LEAF’s ‘IdleKit’ helps the firm kill two birds with one stone
IdleKit is the name LEAF has given to its software platform, which other games developers can use to design and build games of their own.
The IdleKit platform is intuitive and—as an existing and tested piece of software—it allows developers to focus on the content and creation of games, rather than the costly and time-consuming task of making sure they integrate with various devices.
Indeed, LEAF has already established numerous partners who are now using the IdleKit platform, including leading independent developers like Kano Applications, Night Garden Studio, and Mighty Kingdom.
In return for the use of their IdleKit software, LEAF receives Software-as-a-Service-type revenues, which again helps to boost its bottom line and drive its growth.
But, on top of this, the groupalso publishes the games on behalf of third-party developers in the majority of cases in exchange for a greater share of the gross economics of the game revenue generated.
However, this second pillar of LEAF’s business model also has yet another added benefit beyond the extra revenue it generates…
Indeed, it effectively enables the groupto kill two birds with one stone, as they say.
You see, because other companies use IdleKit to develop their own games, the platform provides LEAF withmuch greater visibility around the kinds of games and new ideas that are being worked on.
And, in turn, it gives the group an insight into developers they might wish to add to their M&A plan.
For more on how LEAF Mobile generates massive profits by creating long-life cycle, IP-led mobile games, READ OUR EXCLUSIVE REPORT
Of course, it’s the M&A plan itself that forms the third pillar of LEAF’s business model.
You see, as well as revenue coming in from its own portfolio of engaging games, and the fees from other developers using its IdleKit platform to make more games…
LEAF is actively accelerating growth by acquiring sales from other successful studios and developers in the space.
In short, rather than see other operators as competition, LEAF sees them as opportunities for expansion.
Taken together, the three pillars—game creation, software provision and creative acquisition—all add up to a model that is undoubtedly working for LEAF, especially when you consider—as noted earlier—the fact the company enjoyed record revenues of over $25 million in the first quarter of this year.
And remember, this is only the story so far.
There’s much more to come…
A game-changing title set to launch this year
You can no doubt already see how exciting an investment opportunity LEAF is right now, especially given the fact it currently looks to be under-the-radar compared to its peers in the market.
But the fact is, there are a number of developments in the group’s near future that could act as huge catalysts for exponential growth.
There are numerous new partnerships in the process of being discussed and promising new ideas being advanced by others using the IdleKit platform…
But perhaps the one thing that could have the biggest impact on LEAF’s bottom line in the next twelve months is a game it’s developing in-house.
It’s one based around the Emmy Award-winning US television show, RuPaul’s Drag Race.
Those familiar with the show will understand immediately just how big this IP is, and will know too that there is already a hugely loyal fanbase who would surely swarm around a game based on the show.
That said, if you’ve never heard of the show, it’s a competition to find the best drag act in the US that’s become so popular—with seasons now running into the double digits—that there are even spin-off versions in Canada and the UK.
As IP, the RuPaul franchise fits LEAF’s organic approach perfectly, and the title really could be a game-changer, attracting a huge new audience that will no doubt go beyond the firm’s current userbase.
With such a strong catalyst on the horizon, and with such a fundamentally sound three-pillar business model in place—designed to maximize revenue and growth—LEAF Mobile is the perfect portfolio addition for any investor looking to seize a stake in the fast-growing world of mobile gaming.
It would make sense to consider getting on board before more mainstream investors notice what’s happening.
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