QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), a creator-media company operating in India and the United States, is excited to report its casual mobile gaming app Q GamesMela continues to smash through its early growth milestones, demonstrating an exceptionally strong market response. The app has hit its first target milestone of one million downloads in approximately six weeks. In fact, it’s also doubled its user base in under two weeks, soaring from 500,000 to a million users in just 12 days.
In the past month, the Q GamesMela app experienced extensive engagement, with over ten million individual games played. On average, users spent one hour and thirty-five minutes per week playing games. Additionally, this gameplay has boosted ad inventory, consistently delivering over one million daily ad impressions.
Ultimately, all these achievements and early milestones have led the Q GamesMela team to achieve far ahead of their original ambitious projections.
Curt Marvis, CEO and Co-Founder QYOU Media, commented:
India Presents an Investment Opportunity
Recent industry trends suggest investors should look to India for investment opportunities. For instance, the mobile gaming industry in India continues to experience unprecedented growth. According to recent reports, the industry's valuation is expected to increase from $2.6 billion to $8.6 billion by the end of 2027.
Indeed, India is poised to be the fastest-growing major gaming market in Asia, with an estimated 641.2 million players expected by 2027. This growth is attributed to rising incomes, improved bandwidth, and widespread smartphone adoption.
Q GamesMela's Monetization Strategy for 2024
Q GamesMela's key user engagement strategy is centered around its unique "Freemium model," which blends free gameplay with Real Money Gaming (RMG).
During November and December, the company prioritized increasing initial registrations, enhancing user retention, and boosting overall gameplay duration. All these metrics have surpassed expectations, and in Q1 2024, the company expects to accelerate data analysis and learning as monetization and transactions gain significance due to the growing user base.
QYOU is determined to monetize Q GamesMela effectively through a comprehensive strategy, including in-app digital purchases, targeted advertisements, subscription models, and G-commerce initiatives.
Meanwhile, Q GamesMela is starting to capitalize on the assets of its parent company by expanding into the robust Tier 2 and Tier 3 viewership of its broadcast and connected TV channels, which align well with its target demographic.
Additionally, the app plans to enhance user acquisition and retention by collaborating with gaming influencers directly and through QYOU’s influencer agency, Chtrbox. These efforts aim to keep the Customer Acquisition Cost (CAC) below the industry average while fostering user retention and engagement.
QYOU has reported many significant and exciting milestones in recent months, with the company going from strength to strength. From ten consecutive quarters of year-over-year growth to multiple awards, QYOU presents an appealing investment choice for retail investors interested in dynamic investment opportunities.
Who is QYOU Media?
QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) is a fast-growing creator-media company. Its expertise lies in producing, distributing, and monetizing content created by social media influencers and digital content creators.
In India, QYOU, under its flagship brand The Q, has launched six channels across broadcast and video-on-demand platforms. It offers content on connected TV channels like Q Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV, and Bollywood Hungama. QYOU curates, produces, and distributes premium content across TV networks, VOD, OTT platforms, mobile phones, smart TVs, and app-based platforms. Here, its influencer-led content reaches more than 125 million households.
QYOU's influencer marketing campaigns are managed by Chtrbox, an in-house expert in connecting brands with suitable online content creators. Chtrbox achieved a significant milestone by generating over 7 Crore or $1,150,000 in total revenue in October 2023, marking its most successful month to date. Additionally, Chtrbox received recognition by winning two prestigious awards at the Entrepreneur India 2023 Influencer Awards.
QYOU Media is also expanding into the gaming sector in India. By acquiring Maxamtech, QYOU now has access to the mobile gaming market, allowing advertisers to connect with the growing number of Indian mobile gamers. The company is well underway in developing its Maxamtech and Q GamesMela gaming business.
Maxamtech was recently included in Silicon India's Top Ten of 2023. This underscores its successful business strategy and market achievements, indicating a promising path for growth. This recognition makes QYOU an attractive investment opportunity for investors looking to capitalize on dynamic and expanding market segments.
Meanwhile, in the United States, QYOU focuses on creating and managing influencer marketing campaigns for renowned film studios, game publishers, and brands. Here, QYOU Media produces content tailored for millennials and Gen Z, reaching an impressive global audience of over one billion consumers monthly. QYOU USA's innovative marketing solutions set a blueprint for success in the ever-changing digital marketing landscape.
The company’s founders are industry experts with backgrounds at major companies like Lionsgate, MTV, Disney, and Sony. This expertise has been instrumental in attracting exciting campaigns to QYOU.
QYOU Media has seen sustained success with ten straight quarters of year-over-year revenue increases, reduced losses, improved adjusted EBITDA, award-winning channel growth, and partnerships with top-tier advertisers like Nestle, Pepsi, and Amazon.
Additionally, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the Oct 27, 2023 initiation date.
Amid market volatility, investors seek an investment opportunity with the potential for growth. Find out everything you need to know about QYOU and its compelling investment opportunity now.