Entertainment Unleashed: 2.5 Million Rapid App Downloads

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By Patrick Davis


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Casual gaming app redefines mobile entertainment, reaching 2.5M app downloads within 4 months and setting new benchmarks with its 'Everyone Wins' contest.

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), a creator-media company operating in India and headquartered in the United States, is delighted to provide yet another impressive update on its casual mobile gaming app Q GamesMela’s rapid market adoption. Less than four months after launch, Q GamesMela has hit another early growth milestone reaching 2.5 million downloads as of February 20, 2024.

The monthly average download rate has reached 750k and the app is on track to achieve its first-year target of 10 million downloads, demonstrating significant momentum. Furthermore, it has surpassed initial expectations for user engagement, with daily average users (DAU) reaching a new milestone of over 100,000 in February, indicating a strong and growing user base.

Our previously published Great App Race infographic illustrates just how remarkable Q GamesMela’s app growth is. Reaching 1 million users is no mean feat, and Q GamesMela achieved this far more quickly than even industry giants like Instagram, owned by Facebook (NASDAQ: META), and Netflix (NASDAQ: NFLX). While Q GamesMela reached its 1 Million user goal within six weeks, Instagram took 2.5 months, and Netflix took 3.5 years! 

Advancing this achievement, Q GamesMela's expansion to over 2.5 million downloads in record time underscores its unparalleled market impact.

Q GamesMela Launches Q TV Promotion

Continuing in its effort to attract and retain, QYOU Media has announced its largest Q GamesMela promotion to date in conjunction with its popular Indian television channel Q TV. This is scheduled to launch on March 4, 2024, and is an innovative Play Along ‘Har Koi Jeetega’ (Everyone Wins!) contest.

This exciting QYOU collaboration aims to boost user acquisition for Q GamesMela while also enhancing viewer engagement and loyalty on Q TV shows.

Q TV reaches over 90 million viewers weekly, and Q GamesMela will have the opportunity to greatly leverage this reach. 

‘Har Koi Jeetega’ (Everyone Wins!) Play Along Contest introduces a new way to address the widespread problem of audience distractions during television shows. With millions of viewers frequently multitasking, the contest injects excitement by posing questions related to TV programs and rewarding winners with enticing prizes.

To participate, viewers are prompted to download the Q GamesMela app, where they can actively engage with the contest. This naturally increases viewer attention to Q TV shows while increasing Q GamesMela app registrations. This is particularly enticing to the younger Indian demographic in Tier 2 & 3 cities and rural areas of India.

​​Curt Marvis, CEO and Co-Founder of QYOU Media, commented:

“We continue to be thrilled with the amazing momentum and engagement with Q GamesMela.  It has always been a strong goal to leverage the various audiences reached by the owned and operated business units of the company in India across television, influencer marketing and gaming.

The promotion of the “Everyone Wins” contest is the largest effort to date to leverage these assets together and we look forward to strong results across the board for both the gaming app and the television engagement metrics.”

For those growth investors looking for new investment ideas, QYOU presents a compelling opportunity. Read all you need to know about QYOU's notable milestones and its potential for growth in the expanding Indian market here.

India's Investment Potential

Having rapidly achieved 2.5 million downloads, the Q GamesMela platform continues to enjoy exceptional levels of engagement. This suggests a positive outlook for smaller industry players and investors seeking new growth opportunities.

It also supports the view that India is an emerging market worth investing in. The World Bank has long recognized India being positioned to better navigate global headwinds than other major emerging economies1. This is thanks to India's large domestic market and lower exposure to international trade flows, suggesting a resilience that could make it an attractive investment destination.

Meanwhile, Morgan Stanley predicts India will become the world's third-largest economy by 2027, highlighting its growth potential and making a strong investment case​2.

Ahead of the curve, QYOU Media pounced on the opportunity to embrace Indian entertainment as an obvious target market for growth.

Indeed, the country's digital revolution is significantly impacting its economy, with a surge in smartphone users and a booming e-commerce market. Furthermore, the mobile gaming industry in India is witnessing extraordinary growth, with its value projected to increase from $2.6 billion to $8.6 billion by the end of 20273. 

This marks India as potentially the fastest-growing major gaming market in Asia during this period. Plus, the number of gamers in India is expected to surge to 641.2 million by 20274, further emphasizing the country's significant role in the global gaming landscape.

Q GamesMela's Monetization Strategy

Q GamesMela's key user engagement strategy is centered around its unique "Freemium model," which blends free gameplay with Real Money Gaming (RMG).

At the end of 2023, the company focused on increasing new sign-ups, keeping users engaged for longer, and extending the time spent in gameplay. Looking ahead, QYOU is determined to monetize Q GamesMela effectively through a comprehensive strategy, including in-app digital purchases, targeted advertisements, subscription models, and G-commerce initiatives. 

QYOU has reported many significant and exciting milestones recently, with the company going from strength to strength. From ten consecutive quarters of year-over-year growth to multiple awards, QYOU presents an appealing investment choice for retail investors interested in active investment opportunities.

Who is QYOU Media?

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) is a fast-growing creator-media company. Its expertise lies in producing, distributing, and monetizing content created by social media influencers and digital content creators.

In India, QYOU Media's brand The Q launched six channels on broadcast and video-on-demand platforms, including Q Kahaniyan and Bollywood Hungama, reaching over 125 million households. Its influencer content is managed by its in-house agency Chtrbox, which recently won two awards at the Entrepreneur India 2023 Influencer Awards.

In gaming, QYOU’s gaming subsidiary Maxamtech's inclusion in Silicon India's Top Ten of 2023 highlights its market success, positioning QYOU as a compelling investment in growing sectors. Its breakthrough gaming app, Q GamesMela is going from strength to strength. By leveraging mSeva's extensive user base, the company expects to accelerate its market penetration strategy, effectively reaching untapped audiences across diverse demographics throughout India.

In the U.S., QYOU specializes in influencer marketing for high-profile clients, producing content for millennials and Gen Z that reaches a global audience of over one billion monthly. With leadership experience in major media firms and a record of consistent revenue growth, QYOU stands as a dynamic player in digital marketing and media.

Additionally, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the Oct 27, 2023 initiation date.

The company was founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, reassuring investors of its potential for innovation and growth. Download our in-depth investment report to learn all you need to know about QYOU.

Article Sources:

  1. World Bank: India Better Positioned to Navigate Global Headwinds Than Other Major Emerging Economies: New World Bank Report

  2. Morgan Stanley: India's Impending Economic Boom

  3. MoEngage: The State of Mobile Gaming in India

  4. HC Games: India’s Gaming Market in 2023

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