QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced that its QYOU USA Influencer Marketing business unit has been awarded the prestigious Drum Award in the Social Media: Media and Entertainment category for its campaign for the movie Scream VI on behalf of Paramount Pictures.
QYOU USA continues to set benchmarks in the influencer marketing sector, adding numerous accolades to its portfolio and showcasing its award-winning achievements.
The Drum Award faced stiff competition from leading social marketing campaigns. These included Havas (BBC Eurovision), MG OMD (Spiderman), and Wavemaker (Yellowstone: 1923).
Engaging Scream Fans
Paramount engaged QYOU to ignite excitement among SCREAM fans for "Scream VI". The goal was to create mass awareness and anticipation through a large-scale, short-form video campaign. This campaign unfolded across TikTok, Instagram Reels, and YouTube. It featured top creators and utilized custom creative content and in-house production.
The campaign centered around the theme "Ghostface Unleashed," where the iconic character from "Scream" was depicted terrorizing creators in New York City.
The campaign was a great success, garnering over 17.5 million views and 1.9 million engagements. It achieved an impressive 10.83% engagement rate and directed over 145,000 clicks to the ticketing site. This resulted in a click-through rate of 2.48%, nearly triple the platform benchmark of 0.87%.
Scream VI premiered as the number one movie at the box office, making a record-breaking $67 million global debut, with 42% of its audience being in the crucial 18-24 demographic.
The impressive ROI from media partnerships, such as that between QYOU USA and Paramount Pictures, underscores the value of strategic collaborations in the media sector. Ultimately, this innovative Scream VI marketing campaign executed by QYOU USA highlights the company's creative prowess in reaching diverse audiences.
You can learn more about QYOU’s achievements and growth potential here.
An Award-Winning Agency
QYOU's multifaceted business model is yielding returns. 2023 has seen QYOU win an astounding 23 different awards, with QYOU USA delivering 9 and Chtrbox India delivering 14. Most recently, Chtrbox received the accolade of being named “Agency of the Year” at the 2023 Entrepreneur India Awards.
This confirms that QYOU’s influencer marketing business is going from strength to strength. The variety of awards QYOU has received include company campaigns and individual accomplishments, showcasing QYOU’s dynamic ability to effectively execute a diverse range of creative promotions.
The company's influencer marketing excellence has not only redefined engagement strategies but also opened new investment avenues in the digital space. That’s because investments in the entertainment industry, especially in emerging companies, show promising growth potential in the digital age.
In fact, media investment is becoming increasingly attractive as digital platforms and streaming services continue to transform the entertainment landscape.
Glenn Ginsburg, President of QYOU USA, commented,
“We could not be more proud of the stellar work done by our US and India teams and we believe the recognition we have received is a testament to that amazing work with the help of our terrific partners. The profound importance of the creator economy in marketing top brands and products while generating true engagement at scale has become an essential component of the media landscape. We see a bright future ahead for our overall business as we continue to grow the list of blue chip partners that want to leverage our expertise.”
Influencer Marketing and Creator Economy Growth
The growth potential of a start-up in the entertainment industry is often gauged by its innovative products and scalability in a rapidly evolving market. This sector exhibits significant growth potential, driven by technological advancements and an ever-increasing global appetite for diverse content.
QYOU USA's social media influencer strategy demonstrates a deep understanding of digital dynamics, offering investors insights into emerging marketing trends.
The influencer marketing and creator economy are rapidly growing, with Goldman Sachs forecasting that it will generate $480 billion in total spending by 2027. Meanwhile, a recent report published on Sprout Social estimates that the Influencer Marketing industry will generate $21.2 billion globally in 2023, a significant increase from $1.7 billion in 2016.
Data Bridge Market Research projects that the influencer marketing industry will grow at a compound annual growth rate (CAGR) of 32.5% from 2022 to 2029.
Who is QYOU Media?
One of the fastest-growing creator-media companies, QYOU Media operates in India and the United States, producing, distributing, and monetizing content created by social media influencers and digital content stars.
QYOU specializes in creating, sharing, and earning revenue from content produced by some of the coolest and most popular creators, bringing rising stars to prominence.
In India, QYOU, under its flagship brand The Q, has launched six channels across broadcast and video-on-demand platforms. It offers content on connected TV channels like Q Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV, and Bollywood Hungama. QYOU curates, produces, and distributes premium content across TV networks, VOD, OTT platforms, mobile phones, smart TVs, and app-based platforms. Here, its influencer-led content reaches more than 125 million households.
Meanwhile, its influencer marketing campaigns are spearheaded by Chtrbox, its in-house expert in connecting brands with just the right online content creators. Notably, Chtrbox hit a record milestone with its largest revenue month since inception booking total revenue of over 7 Crore or $1,150,000 in October 2023. Chtrbox then went on to win two prestigious awards at the Entrepreneur India 2023 Influencer Awards.
Also, in India, QYOU Media has edged into the gaming space. QYOU’s acquisition of Maxamtech gives it reach in the direct-to-consumer mobile gaming space. This is a means to help advertisers reach the rapidly expanding audience of Indian mobile gamers. QYOU intends to build out its Maxamtech and Q GamesMela gaming business by embracing real money gaming in the coming months.
Meanwhile, in the United States, QYOU specializes in developing and overseeing influencer marketing campaigns for prominent film studios, game publishers, and brands. Here, QYOU Media produces content geared towards millennials and Gen Z, reaching over one billion global consumers each month. QYOU USA's innovative marketing solutions provide a blueprint for success in the rapidly evolving digital marketing landscape.
The company’s management team boasts extensive experience in the US entertainment industry. The founders are industry experts with backgrounds at major companies like Lionsgate, MTV, Disney, and Sony. This expertise has been instrumental in attracting exciting campaigns to QYOU.
QYOU Media has seen sustained success with ten straight quarters of year-over-year revenue increases, reduced losses, improved adjusted EBITDA, award-winning channel growth, and partnerships with top-tier advertisers like Nestle, Pepsi, and Amazon.
Additionally, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the initiation date, Oct 27, 2023.
The media and entertainment industry is a rapidly evolving sector, offering lucrative growth investing opportunities for investors seeking long-term value creation. Find out everything you need to know about QYOU and its compelling investment opportunity.
