Press Release

QYOU Media Launches Q Data to Support Monetization and Programming


In This Press Release

  • Loading...
  • Want to see what you should be buying? Check out our top picks.
Partnership With NextGen Data Analysis Platform StarLifter Will Enable Core Data Analysis Across All Business Units

TORONTO, LOS ANGELES and MUMBAI, India, Aug. 25, 2022 - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has announced the company officially launched Q Data as a companywide initiative leveraging the use of data-driven technology to support and accelerate the accuracy and effectiveness of its advertising and programming. With the objective of moving decision-making further into a data-driven process, Q Data will provide actionable information to increase the value of advertising slots and more accurately inform content and programming decision-making across all QYOU Media business units including The Q India, Chtrbox and QYOU USA. The company currently amasses hundreds of thousands of rows of data that will be parsed and organized into usable and actionable information to increase revenue generation across all divisions.

QYOU has partnered with next-generation data analysis platform, StarLifter (, in pursuit of these goals due to StarLifter's robust yet easy-to-use analytics toolset. StarLifter is a cloud-based data analysis platform whose low-code, no-code approach makes complex data transformation and analytics approachable for business users of all technical backgrounds.     

Jana Brost, CEO of StarLifter, commented,

we began StarLifter with the vision of making complex data analysis accessible to everyone. The incredible wealth of data available today only becomes meaningful if users can analyze it and translate it into valuable business insight. We look forward to enabling the ways QYOU Media's vast repository of data can be harnessed to improve business success enterprise wide. This is a wonderful opportunity for us to grow our respective businesses in our mutual quest to bring data to life.

It has been noted that data in the 21st century is like oil in the 18th century, an immensely untapped and valuable resource. Modern digital companies today are striving to turn their data repositories from infrastructure cost centers into profit centers. Netflix became legendary as one of the first media companies to leverage their data into actionable and profitable decision-making when they created House of Cards. QYOU is able to draw data from BARC (broadcast); Connected TV's (Samsung, Amagi and others); Apps (Snapchat, Chingari) and Influencer campaigns (Chtrbox and QYOU USA) that collectively create a vast repository of information to draw from dozens of schemas covering everything from age groups, territories, viewing times, length of viewing, repeat viewing, similar viewing and much, much more.

To lead this new unit within QYOU Media, the company has promoted longtime Vice President of Product, Jace Sparks, to the newly created role of Chief Product Officer.  In this new role, Sparks will be responsible for aligning the overall data collection and usability functions to align with the product needs of the various business units. The overriding goal is to increase predictable content effectiveness and monetization potential. As the very first employee of the company, Sparks has overseen both creative and technical initiatives for QYOU Media since inception.

Added QYOU Media CEO and Co-Founder, Curt Marvis,

Over the course of the summer in 2022 we have strongly added to the depth and breadth of our products and capabilities. With five active channels now in India and the addition of ChtrSocial in India and Q Studios in the US, we are rapidly advancing our push towards driving increased audience size and strong revenue growth in 2023 and beyond. 

At the base of all of this activity sits data. We intend on tapping into data and using it to the fullest extent possible. Partnering with a cutting-edge and visionary company like StarLifter is a fantastic way for us to enter this new area of growth. Both Jace and I could not be more excited about the value and impact these new initiatives will have on our business.

About QYOU Media

One of the fastest growing creator-media companies, QYOU Media operates in India and the United States producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under our flagship brand, The Q, we curate, produce and distribute premium content across television networks, VOD and OTT platforms, mobile phones, smart TV's and app-based platforms. We now have 5 emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and our latest Q-GameX (live gaming). Our influencer marketing company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to connect brands to the right social media influencers. In the United States, we  power major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.  Experience our work at and and 

Join our shareholder chat group on Telegram:

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 View original content to download multimedia:


Contacts: Contact [email protected] or Nicole Kotyk at 437-992-4814 for more information.
Countries: India, United States
Industries: Agriculture, Computer Electronics, Hardware & Software, Entertainment & Leisure, Television
Languages: English
Primary Identifiers: QYOU-CA
Related Identifiers: QYOU-CA, QYOUF-US


In this article:

Streaming Services
Social Media Platforms
Consumer Discretionary
Communication Services
Information Technology
QYOU Media Inc.



This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the “Publisher”) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYOU Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US Dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher’s ability to provide unbiased information or opinion.


Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur.


This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security.


Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position.

This communication is based on information generally available to the public and on an interview conducted with the company’s CEO, and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views.


The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individual’s financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised company’s SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. Past performance does not guarantee future results.


This communication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. Statements in this communication that look forward in time, which include everything other than historical information, are based on assumptions and estimates by our content providers and involve risks and uncertainties that may affect the profiled company’s actual results of operations. These statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results and performance to differ materially from any future results or performance expressed or implied in the forward-looking statements. These risks, uncertainties and other factors include, among others: the success of the profiled company’s operations; the size and growth of the market for the company’s products and services; the company’s ability to fund its capital requirements in the near term and long term; pricing pressures; changes in business strategy, practices or customer relationships; general worldwide economic and business conditions; currency exchange and interest rate fluctuations; government, statutory, regulatory or administrative initiatives affecting the company’s business.


By reading this communication, you acknowledge that you have read and understand this disclaimer in full, and agree and accept that the Publisher provides no warranty in respect of the communication or the profiled company and accepts no liability whatsoever. You acknowledge and accept this disclaimer and that, to the greatest extent permitted under applicable law, you release and hold harmless the Publisher from any and all liability, damages, injury and adverse consequences arising from your use of this communication. You further agree that you are solely responsible for any financial outcome related to or arising from your investment decisions.


By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here and acknowledge that you have reviewed the Disclaimer found here If you do not agree to the Terms of Use, please contact to discontinue receiving future communications.


All trademarks used in this communication are the property of their respective trademark holders. Other than, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than

AUTHORS: VALUETHEMARKETS and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance.

ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of, has been paid for the production of this piece by the company or companies mentioned above.

Sign up for Investing Intel Newsletter