Company Reports , Featured Investments , Spotlight

Fast-paced growth and the “Shaq factor” prime this enhanced water firm for expanded reach and range.

01 Oct 2021 | by: Mark Sheridan

After thirty-three straight comparable quarter of record sales, The Alkaline Water Company shows absolutely no sign of slowing…

ALKALINE WATER NASDAQ:WTER | CSE:WTER

Without a doubt, the story of The Alkaline Water Company is one of continuing growth.

Since it was founded in 2012, the business has gone from strength to strength, not only establishing itself as a leading brand but also helping to fundamentally change the way people think about bottled water.

You see, for those unfamiliar with The Alkaline Water Company, its flagship product— as the company’s name suggests—is bottled water with a higher-than-usual pH level of 8.8.

The company’s flagship brand, Alkaline88, goes through several purification processes and a patented ionization process. The final product contains just two ingredients—purified water and food grade Pink Himalayan Rock Salt. The final product tastes great and boasts “smooth hydration.”

The Alkaline Water Company’s unique formulation has quickly become a hit, and—with a dynamic and focused management team driving operations—Alkaline88 is now available in more than 75,000 retail locations across the US.

But frankly, this is just the beginning.

The Alkaline Water Company believes the size and speed of its growth so far is a good sign for the size and the speed of its growth to come.

At the company’s inception, the alkaline water category barely even existed and consumers were not yet educated about enhanced water with higher pH levels…

But, as understanding and demand for healthier drink alternatives have continued to rise, so too have the company’s revenues.

The Alkaline Water Company is now focusing on broader ways to further strengthen its well-established brand, acquire an even greater retail presence, and expand its already-extensive product range.

Indeed, right now, these are all areas the company is actively pursuing—and achieving—and, as a result, it expects to grow significantly over the next twelve months.

Over the longer term, its aim is to become one of the most successful start-up beverage companies in history.

Record sales continue to drive awareness and expansion

The Alkaline Water Company’s confidence is not unfounded.

Quite the opposite—the business has continued to set record sales quarter after quarter.

In the first three months of its current 2022 fiscal year, in fact, it reached $14.1 million in revenue, up 5% on last year and 19.6% based on a two-year stack comparison.

It’s the thirty-third straight comparable quarter of record sales for the company and shows very clearly the trend that’s in full swing here.

Quite simply…

More people are buying its product.

Not only that, but it’s worth pointing out that those who already do buy its product are buying more of it, too. Encouragingly, 40% of those who buy once go on to buy again and, of those buyers, close to two-thirds go on to buy it three times or more.

It’s thanks to this growing brand loyalty—as well as a growing interest in the product generally (a strong 30% of sales are from first-time buyers)— that The Alkaline Water Company now forecasts topline revenue for this fiscal year of $62 million.

If that’s achieved—and with current plans, it seems likely—it would represent massive year-on-year growth of 35%.

Of course, as smart investors know only too well, this all depends on whether the company can continue to raise its profile, reach new customers in new and existing channels, and diversify its offering.

The good news, then, is that—far from resting on its laurels—the expert team driving The Alkaline Water Company has already taken huge steps towards achieving all these things.

Let’s take a look…

To learn exactly how The Alkaline Water Company plans to deliver 35% year-on-year growth this financial yearDOWNLOAD OUR EXCLUSIVE DEEP DIVE

The Shaq factor and more: why the future looks so bright for The Alkaline Water Company

It’s important to realize that all the positive data coming out of The Alkaline Water Company in recent weeks and months doesn’t even take into account the wide range of exciting new developments that have just recently been completed or are in the pipeline.

Now there are several catalysts on the immediate horizon that could make previous sales figures look conservative—all of which are described in great detail in our EXCLUSIVE REPORT.

Perhaps the most headline-grabbing is the one the company recently struck with basketball legend turned successful entrepreneur, Shaquille O’Neal and Authentic Brands Group.

The partnership will surely see Alkaline88’s brand equity rise considerably and—with the first commercials having recently been filmed with Shaq in Las Vegas—the impact of the legend’s endorsement will soon start to impact sales.

However, though the Shaq deal is an exciting one—which is sure to catch mainstream media attention—there are several less star-studded developments that could have an equally transformative impact on sales.

For example, The Alkaline Water Company has various deals at different stages that will see its presence on the shelves of convenience stores nationwide increase.

This is in addition to the expected increase in online sales thanks to the recent employment of an extremely experienced e-commerce expert who will be focused solely on the area. Already, Amazon sales have more than doubled since the previous fiscal year.

And then there’s the expansion into hospitality, too. The company just signed a deal that will put its products in nine major US airports that see hundreds of millions of passengers a year.

The company’s foray into the almost trillion-dollar hospitality channel is being led by another new hire, a veteran of the sector who—with a brand-new premium 750-millimeter white aluminum bottle version of the product on the way—is already putting Alkaline88 into hotels, restaurants, and gyms.

Remember, despite accounting for just 13% of all bottled water drunk in the US, hospitality venues account for just shy of 50% of total dollars sold in bottled water every year.

The potential here speaks for itself.

Bottom line is, any one of these avenues alone could help to accelerate sales. But when taken together—along with the potentially game-changing Shaquille O’Neal brand ambassador deal—there is little doubt that The Alkaline Water Company’s speedy growth looks set to continue.

Smart investors will not only see that the company has big things ahead but will see too that it is operating now from a much more established foundation, giving them the security and confidence needed from consumers to rise even further in the market.

In fact, though these potential catalysts for future growth clearly evidence the case for The Alkaline Water Company, the truth is, when you look a little further out, there are even more in place…

Pivoting to CBD and taking the business international

ALKALINE WATER NASDAQ:WTER | CSE:WTER

It’s clear the team behind The Alkaline Water Company has what it takes to launch and grow a successful business.

You only need to look at the record-breaking revenue figures it has repeatedly achieved already to see that.

But the true test of a good business is often in understanding how to keep growing once the initial excitement of being new to the market wears off.

The fact that The Alkaline Water Company is already seeing great repeat business figures…

The fact that it is securing partnerships with the likes of Shaquille O’Neal and Authentic Brands Group…

And the fact that it is chalking up deals that will see their products for sale in more and more places over the coming twelve months…

It all shows that the company has a good handle on maintaining momentum.

But still, the company is keen to not only expand its reach but also its range.

That’s why it has now developed a range of new products for the functional CBD water category.

This represents yet another huge opportunity for growth. Indeed, where the CBD beverage category is projected to be worth just $250 million this year, it’s thought that it could be worth $1.9 billion by as soon as 2026.

It’s a burgeoning sector and an ideal target for The Alkaline Water Company. You see, rather than bringing new products to market as an unknown, unproven brand, it is moving into the space as a recognized name with a loyal base of existing customers and a great reputation with retailers in Alkaline88.

DOWNLOAD OUR EXCLUSIVE DEEP DIVE into The Alkaline Water Company and its plans to become one of the most successful beverage startups in the world.

It’s another reason why smart investors would do well to use this moment—just before a series of promising catalysts kick in—to think about adding the stock to their portfolio.

Indeed, with the likes of Shaquille O’Neal endorsing the brand…with the company’s reach set to expand in a huge way…and with a growing range of products helping to open up new markets, The Alkaline Water Company represents a very interesting and extremely exciting opportunity.

Having just expanded into Mexico, and with plans to explore Asia and other international territories in place, it might not be long before everyone is talking about Alkaline88 and The Alkaline Water Company.

Right now, eagle-eyed investors have the chance to get in before they are, and before the company’s true value is fully realized.


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