QYOU Media Inc. (TSXV: QYOU) (OTC: QYOUF) is thrilled to announce the appointment of Board member Raj Mishra as India Group CEO overseeing all operations.
Indian digital leader and strategist, Raj Mishra, will focus on furthering operational and financial synergies and strengths between QYOU’s three primary business units as the company increases its pivot in India into digital distribution and direct-to-consumer initiatives.
Mishra, a former TikTok Country Manager, joined QYOU's board of directors on May 30, bringing with him a robust history of business growth in mobile, media, and entertainment. With over 13 years of experience, including key management roles in some of India's most successful social apps, Mishra excels in areas like go-to-market strategies and profit management. His expertise is expected to be a valuable asset for QYOU in navigating India's dynamic social media environment.
Mishra’s appointment comes shortly after QYOU’s new partnership announcement with Coolita, a global smart television and TV operating system (OS) company. The Coolita partnership means Indian users of various smart TV brands can easily stream QYOU Media's expanding range of FAST channels for free, supported by ads. With Coolita's presence in over 80 countries and more than 2 million large-screen devices in India, this partnership significantly amplifies QYOU's potential to grow its audience.
Mishra boasts an impressive career, beginning as the first employee at Musical.ly, which later became TikTok. He played a key role in scaling the platform to over 150 million monthly active users and making it the most downloaded app on both Android and iOS. After Musical.ly's acquisition and rebranding to TikTok, he continued to propel its growth, achieving 611 million downloads in India in less than three years.
In 2019, Raj Mishra became the Chief Strategy Officer of TikTok India, leading initiatives for new products like the Helo app. Later, Mishra moved to Triller as the Country GM and India Head, focusing on its expansion in India and the Asia-Pacific region. Most recently, he has been a strategic consultant for various digital and gaming companies, including QYOU's India operations, where he advises on growth and revenue generation.
Leadership Remarks
QYOU Media CEO and Co-Founder, Curt Marvis commented,
“We are thrilled to have Raj on board to direct the next phase of growth for our business in India. In our time working with him as a consultant to the business over the last several months, it became clear to me and the board that his skill set was directly applicable to our business objective to become a larger brand with more direct to consumer initiatives in India, including via our most recent launch of the new freemium version of Q GamesMela. In addition, his understanding and knowledge of how the creator economy works following his roles at both Music.ly and Tik Tok is invaluable for us as we build a creator centric brand and business. His appointment to oversee our entire operation in India launches a very exciting new chapter in our history.”
Raj Mishra added,
“I joined the board of QYOU Media because I was excited about the size and scope of the opportunity that they had built the foundation for. In working more directly with the business since that time, I have realized the potential is even greater than I had first realized. That is not to say that there isn’t a tremendous amount of hard work, coordination and execution ahead…that is certainly necessary. But it does feel like we have only scratched the surface of what is possible and I have made both Curt and the board aware of my thoughts on how I see this unfolding in the coming years. I can’t wait to get deeper into working with the executive management and employees at all the business units and helping us build the India business to a level of success that we all know collectively is possible.”
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Who is QYOU Media?
QYOU Media engages in the production, distribution, and monetization of content created by social media influencers and digital stars in India and the United States.
The company crafts and shares high-quality content through various channels including TV networks, VOD, OTT platforms, mobile phones, and smart TVs. Beyond that, QYOU offers an expansive selection of content destinations, apps, and gaming platforms.
Founded by leaders from renowned companies like Lionsgate and MTV, QYOU Media engages over a billion young consumers globally each month.
QYOU Media operates various business units in India, each targeting different aspects of the media and entertainment landscape. These include QYOU Media India Private Limited, focusing on broadcast and Connected TV channels and owning 88% of the venture. The company also owns 98% of Chtrbox Technologies, an influencer marketing business, and holds a 51% stake in Maxamtech Digital Ventures, which specializes in casual mobile gaming for both free and real-money play.
In India, the company operates multiple channels under its flagship brand The Q, and touches more than 125 million households weekly through its diverse content and gaming platforms. Its influencer marketing division, Chtrbox, is a trailblazer in India's creator economy. The company also recently ventured into casual gaming with the launch of QGamesMela, capitalizing on Q India's substantial audience.
Furthermore, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the initiation date, Oct 27, 2023.
Find out all you need to know about the QYOU investment opportunity.
