LA-Based Tech Firm Versus Systems Set To Shine As It Shakes Up In-Game And In-App Advertising

By Mark Sheridan


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Versus Systems Inc provides big brands with a way of offering real-world rewards to opted-in users during their gaming and app experiences.


When it comes to advertising in the gaming and app industries, the old models no longer work. 

A survey recently carried out by Versus Systems together with the MEMES Center at UCLA’s Anderson School of Management, found that a massive 51.8% of people frequently or always avoid ads.

The same research also revealed that a shockingly low 3.6% of people watch ads all the way to the end.

In other words – brands are currently failing to reach over half their audience. The users that they do manage to reach aren’t interested anyway.

The fact is, you can’t just ‘show’ someone an ad in a game or app anymore and hope it’ll persuade them to part with their hard-earned cash.

For advertisers, this is a big problem. It’s an expensive and ineffective old technology.

But it is an issue that Versus Systems is helping to solve in a unique way.

And what’s more, it is doing so by not advertising at all – at least, not in the traditional sense.

Better For The User, Better For The Brand

Instead, this exciting LA-based technology company—led by Stanford graduate, chief executive Matthew Pierce—provides big brands with a way of offering real-world rewards to opted-in users during their gaming and app experiences.

If a user completes a certain task in the game or app, continues past a certain point, reaches a certain level, or achieves a particularly high score, they are rewarded with a gift card, or a discount, or some other real-world prize that can be redeemed online or in store.

Rather than just forcing a user to view an ad, they are instead incentivised to engage with it as part of their gaming or app experience.

And it works.

It really works.

In fact, in one test, a massive 97% of Versus Systems’ users said that adding real-world rewards to the game they were playing made it more fun.

As for the brands and content partners working with Versus and adding rewards to increase engagement and sales…

They’re extremely happy too.

In fact, in tests of the Versus Systems’ platform…

  • A nationwide fast-food chain saw a 280% growth in incremental purchases in a single campaign…

  • A well-known mobile game saw a 44% increase in user session time…

  • And one of the most popular PC games of all time saw 10% growth in new users, and 2 hours of additional play per week per user

This new technology is transforming the way in-game and in-app advertising works.

Versus Systems doesn’t build ads. It creates rewards. It relies on choice, and the feeling that players get when they earn something while playing and watching the things they love. 


Big Brands Have Already Seen The Potential – Now Big Tech Investors Will Too


Versus Systems has already given away over 500,000 prizes in millions of sessions of mobile and PC games.

And thanks to a multi-year contract with computing giant HP, the Versus rewards system now comes pre-installed in all HP OMEN and HP Pavilion laptop and desktop computers.

So it’s no wonder Versus Systems Inc. is now listing on the NASDAQ.

The move puts the company firmly on the map for technology-minded investors looking for the next big success story.

But how big a success are we talking?

Firms like GreenPower Motor, Mind Medicine, Sono-Tek, and BioVie have already seen their share prices soar after making the move to the major US index.

So with money in the bank, and an expert team in the driving seat, the future for Versus Systemslooks very bright.

More than one edge over the competition

Another reason CEO Matthew Pierce and his team can be so bullish about Versus Systems’ potential trajectory is the fact the firm has a number of distinct advantages over others attempting to develop companies in this space.

We have already highlighted the connections and contracts the firm has with major partners like HP that are looking to advertise and game developers who make the games where the ads appear.

But alongside this, Versus Systems’proprietary software and systems are protected by three granted US patents with over 50 granted claims – and several more patents in the works.

Many of the granted patent claims deal specifically with what Versus calls “Dynamic Regulatory Compliance”.

This is the ability of the system to adjust the prizing options for every player and user, in every game or app, based on characteristics like game type and player location.

Critically, doing so allows Versus Systems to manage the legal and regulatory issues associated with prizing in real-time while also providing relevant and valuable prizing to each player based on their specific circumstances.

Another of the granted patents protects a host of issues around location-specific rewards – the crucial ‘geofencing technologies’ that allow Versus Systems to use a user’s location to provide hyper-targeted challenges and prizes.

Thanks to its Dynamic Regulatory Compliance and geofencing technologies, Versus Systems has already created hundreds of thousands of wins across all 50 US states, as well as multiple countries in North America and Asia.

Big Things Ahead, In The US And Abroad

A growing number of brands are eager to engage in the reward-based giveaways that Versus Systems can facilitate.

These factors all make the firm an incredibly attractive option for investors looking to add some high-growth tech to their portfolio right now.

And that’s without even considering the fact Versus Systems has already started to move into new sectors, including health and wellness, video streaming and live events – multiple billion-dollar opportunities in their own right.

The applications of the reward-based ad platform are endless. Anything that can be measured can be prized.

The fact is, as a company, Versus Systems is designed to be able to scale into other markets quickly and its technology is easily adapted to suit both apps and games.

The company’s reach has already begun to expand beyond the US.

This fall, Versus Systems launched in China with HP OMEN and Pavilion laptops and desktops – and it has an agreement already arranged with IClick Interactive Asia Group to bring more prizes to China. It has also recently launched a UK arm to expand into Europe.

Though Versus Systems has managed to fly under the radar of many investors for a while now, all signs point to the firm becoming the dominant force in reward-based advertising as it opens up to the US market through its NASDAQ listing. 

This is a company that has spent years developing an expert team, a patent portfolio, and an extensive technology infrastructure that is now ready for prime-time.

Right now—though likely for not much longer—smart investors are presented with a rare and exciting opportunity to sneak in on an undiscovered and game-changing tech story.




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In this article:


Author: Mark Sheridan

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

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