Versus Systems Poised To Scale Up With The Most Powerful Ad Technology Since Google AdWords

By Mark Sheridan


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This exciting tech firm has developed a technology that is perfect for interactive media that lets players and viewers and users win real-world rewards for the challenges they complete and the things they do online, in games, and in apps.


LA-Based Software Company Looks to Dominate Interactive Media Advertising.

Imagine investing in Google when it went public back in 2004, or Facebook back in 2012.

Given the opportunity to go back in time and do so today—any investor would take it, right?

We now recognize these tech giants as household names, and—for early investors—they continue to return huge value, month after month, year after year. 

They became successful—in part—because they had the perfect products for their time and place. In fact, these are the offerings that still make them tens of billions of dollars today.

The products we’re talking about are Google’s AdWords for search, and Facebook Ads for social. 

But what if you could invest in a company today with the perfect ad product for a different market altogether, yet with the same exciting trajectory?

What if that company already had multiple patents in place to protect its proprietary technology and partners in place to put their system into the hands of millions of players and viewers? 

Well, step up Versus Systems.

This exciting tech firm has developed a technology that is perfect for interactive media—streaming, video, games, and mobile apps- in the same way Google AdWords was perfect for search and Facebook Ads was perfect for social. 

Versus has built a proprietary platform that lets players and viewers and users win real-world rewards for the challenges they complete and the things they do online, in games, and in apps.

You see, this isn’t just another ad technology that forces people to watch commercials, or tricks them into clicking on a well-disguised ad in their feed.

After all, these aren’t ads, they’re prizes.

Versus Systems has developed and deployed a platform that people actually enjoy using.

And the company’s recent listing on the NASDAQ opens it up to a whole new audience of sophisticated investors eager to discover the next tech unicorn.

With users and features already growing, early investors now have a rare opportunity to join in before this novel offering really takes off.

It’s Game Time

One of the core strengths of the Versus Systemsplatform is how well it works inside the US$120 billion gaming industry—allowing investors to stake a claim in the fast-growing ‘in-game advertising’ space.

While the technology works in TV, streaming, and live events – as well as any app or content where a “win condition” can be tracked (more on that shortly) – the system was born in gaming.

First, it’s worth pointing out that even though ‘in-game advertising’ itself is still a relatively young space, it’s growing fast.

Versus Systems presents investors with one of the most potentially profitable ways to get in on the action.

You see, having been around a few years, Versus Systemsis an already established company.

It’s being driven forward by CEO Matthew Pierce—a Stanford graduate with over twenty years of experience in technology and media.

He’s supported by a talented team of experts in product design, engineering, and behavioral psychology. He’s also backed by a star-studded board that includes executive chairman Keyvan Peymani, who has served as a senior executive at Amazon and is a World Economic Forum expert in media, entertainment, and information.

Even more encouraging is the fact that, unlike other companies in the space, who are still looking for clients, Versus Systemsis already working with leading global brands.

In fact, it has already secured a multi-year contract with Hewlett-Packard (NYSE: HPQ) to power rewards in all HP OMEN and HP Pavilion laptop and desktop computers. 

But why would hugely successful brands like HP be so keen to work with Versus Systemsin particular?


The Power of Engagement


As this unfolds, the space presents businesses and brands globally with an enormous opportunity to reach their audience in a brand-new way, similar to how Google did with AdWords, or Facebook with Facebook Ads.

You see, whether someone is playing a game on a traditional console, online on their PC, or if they’re perhaps tapping away on their smartphone (as many now do), the fact is, that person is extremely engaged in what they are doing.

This realization led to the rise of what has become known as ‘in-game advertising’—the idea that while users are engaged in the game they’re playing, a brand can take advantage of that engagement and advertise to them.

The industry has already grown from being worth approximately US$34 million in 2004 to generating an estimated US$128.683 BILLION in 2019.

These are serious figures.

And this rate of growth is not set to slow down anytime soon.

To succeed in this industry, then, engagement is key. In fact, it is nothing short of the holy grail for brands looking to reach—and convert—more customers.

And this is where Versus Systemscomes in.

The bottom line is, this company’s patented software essentially enables businesses to increase engagement with the users they target with in-game and in-app advertising significantly.

It does this by not advertising at the user while they are playing a game or using an app, but by integrating adverts into the experience of the game or app itself using real-world rewards.

If a user completes a certain task in the game, continues past a certain point or achieves a particularly high score, they are rewarded with a voucher, a gift card or some other prize that can be redeemed online or instore.

And it works.

The combined impact of opting-in to a reward opportunity and earning the reward through your in-game or in-app actions can be tremendous.

The fact is, rewarded players are more likely to recall the brand—and have positive associations with the brand—than they ever did with traditional ad types. 

Beyond that, the transactions that flow from these types of rewards dwarf traditional ad types.

Versus has seen email open rates and transaction rates that are orders of magnitude higher than other ad types.


Because players value things they’ve chosen and earned much more than they do something they are forced to watch, or even something that they are given for free.

In one case, by taking advantage of the Versus Systems software, the US fast-food chain White Castle saw a massive 280% increase in incremental purchases.

Put another way, 36% of gamers who won a voucher went on to redeem it in a White Castle restaurant and purchase other items. That’s compared to less than 1% who did so with traditional means.

The difference is staggering.

It’s no wonder so many major brands are keen to work with Versus Systems.

Location, location, location

The idea that the user ‘earns’ the reward is the key part of the theory here. Put simply, this is much more meaningful than being given a voucher or forced to watch an ad.

But this is not Versus Systems’only edge. 

Another key element of the firm’s software is its integration of what’s known as ‘geolocation technologies’ like geotargeting and geofencing.

These technologies help brands to make their prizes and products more appealing to their audiences. Players can win these rewards in-venue, at home, or on the go, but with geolocation, the prizes will always have geographic relevance.

It means Versus Systems can operate at a massive scale, while at the same time tailoring every experience on a local level.

This localized targeting helps to make real-world rewards that much more relevant, and meaningful, to users. You never get pitched something you can’t get or–based on the research–don’t want.

And it’s this crucial factor that prompted executive chairman Mr Peymani to declare it the most powerful ad technology since Google AdWords.

Indeed, the scope here is just as big…

In-Game Advertising Is Only The Beginning

Right now, the greatest demand for Versus Systems is coming from the in-game advertising industry—and the company is taking full advantage.

But the application of its technology does not stop with this particular application.

Its proprietary and patented software can be easily adapted to many more industries: health and fitness applications, live events, streaming services, and even clinical trials, to name just a few.

In fact, anywhere someone can encounter a challenge—whether it’s scoring this many points, walking this many steps, watching this episode, cheering on your team to victory, winning a trivia contest, or riding your bike farther or faster–there is the opportunity to apply this technology and reward the user with a prize.

This is why the potential for Versus Systems to grow is so huge.

It’s why, despite still being a relatively small company at the moment, the firm is already working with Hewlett-Packard (NYSE: HPQ) to provide the software to power HP’s own real-world reward system.

Teaming up so closely with a globally-leading behemoth brand like HP is a massive marker in the sand that indicates just how serious Versus Systems really is.

And what’s so exciting for investors, is how well-prepared the team is set up to scale.

The money it has spent to date—and the team of stars it has recruited—has helped it to develop significant infrastructure that could host millions of users. 

And the firm is continuing to add content and prizing partners by the week. 

With so much opportunity on the table in the in-game advertising industry, huge potential for expansion into even broader in-app markets such as live events, and a recent listing on the NASDAQ, Versus Systems offers smart investors an extraordinary tech play with a timely and unique twist. 




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In this article:


Author: Mark Sheridan

This article does not provide any financial advice and is not a recommendation to deal in any securities or product. Investments may fall in value and an investor may lose some or all of their investment. Past performance is not an indicator of future performance.

Digitonic Ltd, the owner of, does not hold a position or positions in the stock(s) and/or financial instrument(s) mentioned in the above article.

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