mSeva App Launch Fuels Market Penetration Strategy

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By Patrick Davis


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Analyst-backed company debuts its app on mSeva, marking a strategic leap in its market penetration strategy. Discover more on this mobile gaming growth story.

Global Market Distribution and Market Penetration.

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), a fast-growing creator-media company operating in India and the United States, is set to launch its innovative casual mobile gaming app, Q GamesMela, on the mSeva mobile app store. This strategic move aligns perfectly with the company's market penetration strategy.

mSeva, an indigenous platform developed by the Indian government, offers a user-friendly way for free app downloads and serves as an alternative distribution channel for mobile developers beyond Google Play and Apple’s App Store.

mSeva spawned from the country’s Digital India program, or the “Atmanirbhar Bharat" initiative, which is designed to streamline how citizens access government services and significantly simplify the public service delivery system, aligning with the vision of a digitally empowered society. 

mSeva is a unique app store in that it doesn't charge developers fees, unlike Google and Apple stores. It gained popularity rapidly, achieving over 90 million downloads shortly after its 2023 launch. Q GamesMela’s launch on mSeva is scheduled for January 26th, coinciding with India's Republic Day holiday.

There is a strategic importance in having mSeva as a distribution partner that can effectively reach less penetrated markets. QYOU sees significant growth potential in Tier 2 and Tier 3 cities and rural areas of India, aligning with its goal to make Q GamesMela a leading gaming app in the country. The partnership with mSeva, given its government backing and wide reach, is considered instrumental in tapping into these markets, which are pivotal for the company's expansion and success in the Indian market.

Curt Marvis, CEO and Co-Founder, QYOU Media, commented 

“We continue to push forward and hit new milestones in our efforts to make Q GamesMela one of the biggest hit gaming apps in India in 2024. mSeva is a critically important distribution partner, as they are not only government operated and sponsored, but also share a demographic target in Tier 2, Tier 3 and rural India where we believe a very substantial part of our growth will occur. In addition to the economic benefits of using this distribution platform, it is gratifying to work alongside the governmental efforts to make India one of the strongest mobile first markets in the world”.

This announcement comes after a run of positive news for the Q GamesMela app at the tail end of 2023. The app hit its first target milestone of one million downloads in approximately six weeks and doubled its user base in under two weeks, soaring from 500,000 to a million users in just 12 days.

The app has been experiencing extensive engagement, with over ten million individual games played. On average, users spent one hour and thirty-five minutes per week playing games. Additionally, this gameplay has boosted ad inventory, consistently delivering over one million daily ad impressions.

You can learn all about QYOU's notable milestones and its potential for growth in the Indian market here.

India's Market: A Lucrative Investment Landscape

Recent industry trends suggest investors should look to India for investment opportunities. For instance, the mobile gaming industry in India continues to experience unprecedented growth, with projections showing the country will exceed 1 billion internet users and 820 million smartphone owners by 2025.

A report from the All India Gaming Federation (AIGF) emphasizes the significant rise in Indian gamers, driven by the increasing number of smartphone internet users. India is set to become Asia's fastest-growing gaming market, with player numbers expected to reach 641.2 million by 2027, fueled by higher incomes, better internet access, and widespread smartphone use.

Paving the Way for Profitable Gaming

Q GamesMela is growing fast, with user engagement thriving on its "Freemium model," combining free play with Real Money Gaming. The app is attracting more users, keeping them engaged longer, and preparing to earn more from these users in early 2024. Strategies include selling in-app features, showing ads, and introducing subscription options.

The company is also reaching out to more potential users through its parent company's TV channels and by partnering with gaming influencers. These efforts aim to attract and keep users cost-effectively.

QYOU, the parent company, is doing well, showing strong growth and winning awards, making it an attractive option for investors looking for promising opportunities.

Who is QYOU Media?

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) is a fast-growing creator-media company. Its expertise lies in producing, distributing, and monetizing content created by social media influencers and digital content creators.

In India, QYOU Media's brand The Q launched six channels on broadcast and video-on-demand platforms, including Q Kahaniyan and Bollywood Hungama, reaching over 125 million households. Its influencer content is managed by its in-house agency Chtrbox, which recently celebrated its most lucrative month and won two awards at the Entrepreneur India 2023 Influencer Awards.

In gaming, QYOU’s gaming subsidiary Maxamtech's inclusion in Silicon India's Top Ten of 2023 highlights its market success, positioning QYOU as a compelling investment in growing sectors. Its breakthrough gaming app, Q GamesMela is going from strength to strength. By leveraging mSeva's extensive user base, the company expects to accelerate its market penetration strategy, effectively reaching untapped audiences across diverse demographics throughout India.

In the U.S., QYOU specializes in influencer marketing for high-profile clients, producing content for millennials and Gen Z that reaches a global audience of over one billion monthly. With leadership experience in major media firms and a record of consistent revenue growth, QYOU stands as a dynamic player in digital marketing and media.

Additionally, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the Oct 27, 2023 initiation date.

Amid market volatility, investors seek an investment opportunity with the potential for growth. Find out everything you need to know about QYOU and its compelling investment opportunity now.

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