QYOU Scores Major Reach Expansion with Smart-TV Partnership

By Duncan Ferris


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QYOU Media will be hoping that a new Smart-TV partnership will power continued audience growth for its creator-led content.

Smart TV in a living room.

QYOU Media Inc. (TSXV: QYOU) (OTC: QYOUF) has announced a partnership with Coolita which it says will significantly expand its connected TV reach. Coolita is a global smart television and TV operating system (OS) company. It operates on major brands of smart TV including Panasonic, COOCA, METZ, Croma, Thomson and others.

The new partnership means Indian users of these brands of smart TV will have simple access to stream QYOU Media India’s growing portfolio of FAST channels on a free ad-supported basis. These include The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and Bollywood Hungama Live. As such, users will have access to a wide range of movies, shows and entertainment in their living rooms.

Coolita operates in over 80 countries across Southeast Asia, the Middle East, Africa, Europe, America, and beyond. Notably, the company has successfully shipped over 2 million large-screen devices running the Coolita system in India.

As such, the new partnership is a significant way for QYOU to increase the size of its already growing audience.

Connected TV in India

Connected TV refers to traditional television sets with internet functionality. They allow users to use music and video streaming services, browse the internet, and view photos. Of course, they can also watch traditional TV broadcasts.

It’s a technology which is rapidly growing in popularity in India. The number of connected TV households in India is projected to jump from 25 million to 40 million between 2022 and 2025, according to Statista.

To exemplify this growth, nine out of ten TV’s sold in India last year were Smart TV’s. This rapid growth has caught the attention of advertisers. Statistics supplied by QYOU say that global ad revenues in the Connected/Smart TV space have enjoyed $25.9bn in revenue globally in 2023, representing a CAGR of 13.2%.

Indians are watching an average of 3 hours and 44 minutes of TV every day and this number has grown in recent years. QYOU’s faith in the market looks well-placed.

What The Leadership Say

QYOU Media, CEO and Co-Founder, Curt Marvis said:

“Our partnership with Coolita is another great milestone in our mission to provide top-notch entertainment via CTV to viewers in India and worldwide.

This collaboration allows us to further strengthen our digital presence on connected TVs in India while also offering our unique curated channels to a global audience. We continue to view the CTV space as a strong area for growth in India and beyond in the years ahead.”

Who is QYOU Media?

QYOU Media Inc. is an exciting entertainment stock and one of the fastest-growing creator-media companies around. The business operates across the social media and entertainment industries in India and the United States. It produces, distributes and monetizes content created by social media influencers and digital content stars.

QYOU Media’s millennial and Gen Z-focused content reaches over one billion monthly consumers worldwide. The company was founded and created by industry veterans from Lionsgate, MTV, Disney and Sony.

In India, under its flagship brand The Q and on Connected TV, QYOU curates, produces and distributes premium content across television networks, video-on-demand (VOD) and over-the-top (OTT) platforms via mobile phones, smart TVs and app-based media. The Q‘s Indian channels include The Q, Q Kahaniyan, Q GameX, Q Comedistaan and Sadhguru TV.

Additionally, QYOU has numerous content destinations, apps and video games platforms engaging over 125 million Indian households weekly. The company’s influencer marketing company, Chtrbox, has been a pioneer in India’s creator economy.

Meanwhile, QGamesMela is a recently launched casual gaming business leveraging access to the large audience enjoyed by Q India products.

In the US, QYOU helps film studios, game publishers and brands to create content and marketing through creators and influencers. For instance, a recent record-breaking post for Mission: Impossible Dead Reckoning amassed over 140 million views.

Plus, some of its QYOU USA influencer partners were honored and named in the Forbes Top Creators list of 2023.

Find out more about the QYOU & Coolita Partnership.


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