Guild Esports Signs Sponsorship Agreement With The Coca-Cola Company

By Patricia Miller

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Guild Esports (LSE: GILD) partners up with one of the world's biggest brands - The Coca-Cola Company on an exciting new sponsorship deal.

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with The Coca-Cola Company.

The world's premier soft drinks company and iconic brand is the sixth sponsor signed by Guild and becomes the Company's Official Soft Drinks & Hydration Partner with effect from today. 

Guild is the first ever European esports team organisation to sign a global sponsorship deal with Coca-Cola. 

The total contract value is confidential and payable in cash. The Coca-Cola Company's package is based around unique experiences and providing opportunities for gamers across the globe.

Kal Hourd, Chief Executive of Guild Esports, said:

Guild is signing up some of the world's most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.

For further information please contact:

Guild Esports


Kal Hourd

Chief Executive

Neil Thapar

Investor Relations

via Tancredi +44 207 887 7633

 

 

+44 7876 455 323

Tennyson Securities


Corporate Broker

Peter Krens

+44 207 186 9030

Zeus Capital

 

Corporate Broker

Ben Robertson

+44 203 829 5000

Tancredi Intelligent Communication

Media Relations


Salamander Davoudi

Helen Humphrey

Charlie Hobbs

[email protected]

+44 7957 549 906

+44 7449 226 720

+44 7897 557 112

About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on TwitterInstagramFacebook and LinkedIn.

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