QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) is delighted to report that its recently launched version of the casual mobile gaming app, Q GamesMela, targeted at the growing Indian youth population, has achieved several exciting early milestones in its first month of release.
The Q GamesMela app has rapidly gained popularity, reaching over 500,000 registered users. It also achieved a notable milestone with more than 45,000 Daily Active Users. Furthermore, the app experienced a significant increase in organic traffic, accounting for up to 30% of all registrations on some days. This outstanding trend indicates growing user satisfaction and engagement, which is exactly the kind of news QYOU stock investors hope to hear.
QYOU’s Q GamesMela app effectively monetizes through various methods like in-app purchases, ads, subscriptions, and G-commerce. Its unique "Freemium model," blending free play with Real Money Gaming, attracts users efficiently. This approach leads to lower Customer Acquisition Costs compared to competitors, showing its effectiveness in gaining users.
This demonstrates QYOU’s strategic and thoughtful design of the app, highlighting its strong potential for revenue generation. The diverse monetization strategies and the innovative use of the Freemium model underscore the company's commitment to creating a profitable platform for both the company and its investors.
Expanding Viewership and Influencer Engagement into 2024
Looking ahead, QYOU plans for its Q GamesMela app to capitalize on the robust viewership from its parent company's Tier 2 and Tier 3 broadcast and connected TV channels, aligning well with its target audience.
Additionally, it aims to enhance user acquisition, engagement, and retention by increasing its collaboration with gaming influencers. These influencers will be recruited both directly and via its owned and operated award-winning influencer agency, Chtrbox.
Incidentally, QYOU's multifaceted business model is yielding returns. 2023 has seen QYOU win an astounding 23 different awards, with QYOU USA delivering 9 and Chtrbox India delivering 14. Most recently, Chtrbox was named “Agency of the Year” at the 2023 Entrepreneur India Awards.
An Innovative Rewards System
Built into the Q GamesMela app is its own system of virtual currency, which has quickly become a key feature. This virtual currency makes it easy for users to buy goods and services within the app, streamlining transactions.
Introduced during its first month, this reward system has undoubtedly helped the app experience rapid growth. It successfully distributed over 30,000 rewards, which varied from basic household items like toasters and microwaves to more desirable items such as gold coins, smartwatches, mobile phones, and cash prizes. The variety and quantity of rewards indicate the system's popularity and effectiveness.
Curt Marvis, CEO and Co-Founder, of QYOU Media, commented:
The positive impact of the app's reward system is clearly shown in the appreciative comments from Ravindra Kumar, who recently won a pressure cooker through his gameplay. Thus, highlighting a key aspect of user engagement on the platform.
Ravindra expressed his appreciation, saying:
Ravindra Kumar's testimonial highlights how the platform turns gameplay into real, useful rewards, improving users' lives beyond just entertainment. His experience shows the platform's effectiveness in combining enjoyment and practical benefits through gaming.
The Rise of Indian Gamers
The gaming market in India is rapidly growing, with the country expected to reach over 1 billion internet users and around 820 million smartphone users by 2025. An All India Gaming Federation report confirms this growth, noting a significant rise in Indian gamers, mainly due to the increasing number of people using smartphones for internet access.
QYOU is tapping into this market with confidence. Indeed, with ten consecutive quarters of year-over-year revenue increases, numerous awards, and continuously hitting financial milestones ahead of target, its investors are increasingly reassured.
Furthermore, the media and entertainment industry is fast-evolving, offering lucrative growth investing opportunities for investors seeking long-term value creation. This is a popular space for those looking to invest in growth stocks.
Who is QYOU Media?
QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), a rapidly expanding creator-media company, operates in India and the United States. It specializes in producing, distributing, and monetizing content made by social media influencers and digital content creators.
QYOU creates, shares and earns revenue from content produced by popular and up-and-coming creators, helping these rising stars gain recognition.
In India, QYOU, under its flagship brand The Q, has launched six channels across broadcast and video-on-demand platforms. It offers content on connected TV channels like Q Kahaniyan, Q GameX, Q Comedistaan, Sadhguru TV, and Bollywood Hungama. QYOU curates, produces, and distributes premium content across TV networks, VOD, OTT platforms, mobile phones, smart TVs, and app-based platforms. Here, its influencer-led content reaches more than 125 million households.
Meanwhile, its influencer marketing campaigns are spearheaded by Chtrbox, its in-house expert in connecting brands with just the right online content creators. Notably, in another example of QYOU hitting its financial milestones, Chtrbox hit a record milestone with its largest revenue month since inception booking total revenue of over 7 Crore or $1,150,000 in October 2023. Chtrbox then went on to win two prestigious awards at the Entrepreneur India 2023 Influencer Awards.
QYOU Media is also expanding into the gaming sector in India. By acquiring Maxamtech, QYOU now has access to the mobile gaming market, allowing advertisers to connect with the growing number of Indian mobile gamers. The company is well underway in developing its Maxamtech and Q GamesMela gaming business.
Meanwhile, in the United States, QYOU specializes in developing and overseeing influencer marketing campaigns for prominent film studios, game publishers, and brands. Here, QYOU Media produces content geared towards millennials and Gen Z, reaching over one billion global consumers each month. QYOU USA's innovative marketing solutions provide a blueprint for success in the rapidly evolving digital marketing landscape.
The company’s management team boasts extensive experience in the US entertainment industry. The founders are industry experts with backgrounds at major companies like Lionsgate, MTV, Disney, and Sony. This expertise has been instrumental in attracting exciting campaigns to QYOU.
QYOU Media has seen sustained success with ten straight quarters of year-over-year revenue increases, reduced losses, improved adjusted EBITDA, award-winning channel growth, and partnerships with top-tier advertisers like Nestle, Pepsi, and Amazon.
Additionally, QYOU Media is analyst-backed. Atrium Research has initiated coverage on QYOU Media Inc. with a BUY rating and target price of $0.15/share. This represents a potential 114% upside from the Oct 27, 2023 initiation date.
Achieving investing milestones ahead of schedule is a great reflection on how the company is run and very reassuring for investors in QYOU stock. Find out everything you need to know about QYOU and its compelling investment opportunity.